Open to opportunities

Guilherme Starling

@guilhermestarling

Message

I’m a Product & Operations leader building fintech from zero to 65K+ users.

Brazil

Message

What I'm looking for

I’m looking for a leadership role where I can connect product, engineering, and operations through strong governance, OKRs, and data-driven prioritization—especially in regulated fintech—so teams deliver with clarity, cadence, and scalable, auditable processes.

I’m a senior Product & Operations leader with 7+ years building a fintech from the ground up—from being the first employee to scaling alongside the CEO from 0 to 65K+ users. I’m known for translating fast growth into disciplined execution through governance structures, OKR frameworks, data-driven prioritization, and scalable processes across Product, Engineering, and Operations. I connect strategy to day-to-day delivery so leadership decisions turn into consistent, accountable outcomes.

As Head of Operational Efficiency at Emcash Fintech, I design company-wide operating metrics and performance dashboards to give real-time visibility into execution and bottlenecks, then set the execution cadence across leadership layers to ensure priorities ship predictably. I work directly with the CEO on performance reviews and decision-making frameworks, while structuring governance and process frameworks that support sustainable, auditable growth in a regulated fintech environment. I also lead cross-functional efforts to eliminate operational inefficiencies without proportional cost growth.

Earlier, I built the product organization from scratch as Head of Strategy & Product Innovation—setting processes, roles, rituals, and operating routines—and led end-to-end product cycles from discovery through delivery with focus on impact and ROI. As Head of Technology and Senior Project Manager → Product Owner, I hired and developed technical leaders, implemented OKRs and agile methodologies company-wide, and adapted Scrum to the fintech regulatory and operational context. My core ethos is simple: governance plus cadence creates the execution engine that lets teams scale.

Experience

Work history, roles, and key accomplishments

Current

Head of Operational Efficiency

Current

Emcash Fintech

Apr 2026 - Present (2 months)

Designed and implemented operating metrics and performance dashboards to give leadership real-time visibility into execution and bottlenecks. Led leadership-level execution cadence and governance frameworks to enable auditable, scalable delivery in a regulated fintech environment.

Performance Dashboards Governance Process Efficiency Cross functional Leadership

Head of Strategy & Product Innovation

Emcash Fintech

Dec 2025 - Apr 2026 (4 months)

Owned product strategy and execution across the portfolio, driving scalable growth and business performance. Structured the product organization from scratch and introduced data-driven prioritization to replace reactive planning, contributing to scaling to 65K+ active users.

Product Strategy Roadmapping Portfolio Management ROI Focused Delivery

Head of Technology

Emcash Fintech

Mar 2024 - Nov 2025 (1 year 8 months)

Built the technology organization from scratch, establishing team structure, hiring, processes, and governance in a high-growth fintech environment. Led 50+ professionals and implemented OKRs and company-wide agile methodologies to improve delivery consistency and cross-team alignment.

OKRs Agile Team Leadership Scalable Engineering Processes Team Alignment

Senior Project Manager → Product Owner

Emcash Fintech

Apr 2019 - Feb 2024 (4 years 10 months)

As the company’s first employee, structured the product and technology operation from zero and established an operating foundation for later scale. Managed 40+ people across PO, SM, Dev, QA, and UI/UX, implementing Scrum adapted to a fintech regulatory and operational context.

Scrum Product Ownership Project Management Agile Delivery PMBOK Regulatory Aware Execution Cross Functional Team Leadership

Project Analyst

Visão Serviços e Negócios para Varejo

Aug 2018 - Mar 2019 (7 months)

Led organizational improvement projects across Operations, IT, Strategy, and HR through process mapping, bottleneck elimination, and risk analysis. Monitored strategic KPIs and governance structures to support disciplined execution.

Process Mapping Risk Analysis KPIs Governance Business Process Redesign

Director of Project Management

UFLA Júnior Consultoria

Mar 2015 - Dec 2017 (2 years 9 months)

Led consulting projects across Marketing, Sales, Strategy, and Financial Management for clients in industrial, healthcare, public, and hospitality sectors. Managed budgets, evaluated performance, and developed teams to deliver client outcomes.

Project Management Consulting Delivery Budget Management team development Strategy + Execution Stakeholder Management