
greg duckworth
@gregduckworth
Principal Data Scientist at ikue, leading its Next Best Action platform and AI strategy.
What I'm looking for
At ikue, I lead the Data Science function and the design of its Next Best Action platform, including its reinforcement learning approach and production deployment strategy. I partner with Product Leadership to shape the AI roadmap and translate executive priorities into scalable solutions.
At Woolworths, I led the Data Science function for My Woolies Chef, defining the evaluation framework for its flagship GenAI platform and managing a multidisciplinary team of seven. I’ve also delivered production machine learning across consulting and industry, including a document model that processed 1.8 million documents a week, and I teach AI to senior executives through the Oxford AI Programme.
Experience
Work history, roles, and key accomplishments
Principal Data Scientist
ikue
May 2025 - Present (1 year 5 months)
Responsible for the company's Data Science capability across client delivery and AI product development, partnering with Product Leadership to define and execute the organisation's AI strategy. Leads the design and architecture of ikue's Next Best Action platform, defining the reinforcement learning approach, decision architecture, data model, orchestration framework, and production deployment str
Associate Instructor, Oxford AI Programme
2U in association with the University of Oxford
Jan 2024 - Present (2 years 9 months)
Selected as an Associate Instructor on the Oxford Artificial Intelligence Programme, teaching AI concepts and applications to senior executives and business leaders from organisations around the world in 6-week short courses, run multiple times per year. Facilitates executive-level discussions by moderating forums, answering technical and strategic questions, and helping participants translate AI
Principal Data Scientist (FTC)
Woolworths
Nov 2024 - Apr 2025 (5 months)
Led the Data Science function for Woolworths' flagship GenAI product (My Woolies Chef), providing technical leadership across AI evaluation, product strategy, and engineering delivery while managing a multidisciplinary team of seven data scientists. Accountable for technical quality and production readiness, defining evaluation frameworks and acceptance criteria for model performance, safety, retr
Principal Consultant: AI & ML
Daemon
Jan 2023 - Oct 2024 (1 year 9 months)
Played a leading role in establishing and scaling Daemon's AI & Machine Learning consulting practice, driving business development, technical leadership, and enterprise delivery across a growing portfolio of clients. Led multidisciplinary teams spanning AI, software engineering, cloud, and solution architecture, and trained a novel neural-network model (DONUT) using decoder-only transformer archit
Director & Senior Director, Data Science
2U/GetSmarter
Sep 2019 - Dec 2022 (3 years 3 months)
Progressed from Director to Senior Director, leading Data Science across Marketing and Operations. Built and led a high-performing Data Science team, partnering with executive stakeholders to identify high-impact opportunities, and led the end-to-end delivery of production data science solutions, including a machine learning optimisation platform for digital marketing that increased campaign ROI b
Senior Data Scientist
Ogilvy & Mather
Jul 2018 - May 2019 (10 months)
Focused on consulting and product analytics, applying NLP, image recognition, and statistical modeling to drive client insights. Key technologies: R, Python, SQL.
Senior Data Scientist
Summit Media
Jul 2017 - Jun 2018 (11 months)
Delivered multi-level statistical models, GLMs, and experimental analytics for marketing and product insights. Key technologies: AWS, R, SQL.
Senior Data Scientist
Effective Intelligence
Jan 2012 - Jun 2017 (5 years 5 months)
Built probabilistic, tree-based, and spatially-explicit models to support client decision-making and reporting. Key technologies: Bash, R, SQL, Tableau.
Education
Degrees, certifications, and relevant coursework
Amazon Web Services
AWS Certified Cloud Practitioner, Cloud Computing
2023 - 2023
Grade: 80%
AWS Certified Cloud Practitioner certification, completed in 2023 with a course grade of 80%.
University of Oxford
Executive Leadership Program, Leadership
2022 - 2022
Grade: 83%
Executive Leadership Program from the University of Oxford, completed in 2022 with a course grade of 83%.
University of Cambridge
Communicating for Impact and Influence, Communication
2021 - 2021
Grade: 86%
Communicating for Impact and Influence course from the University of Cambridge, completed in 2021 with a course grade of 86%.
University of Cape Town
Ph.D., Applied Statistics
2013 - 2016
Ph.D. in Applied Statistics from the University of Cape Town, completed from 2013 to 2016.
University of Cape Town
MSc, Applied Statistics
2009 - 2010
Grade: Distinction
MSc in Applied Statistics from the University of Cape Town, passed with distinction.
University of Cape Town
BSc (Hons), Biological and Physical Sciences
2005 - 2008
Grade: 70%
BSc (Hons) in Biological and Physical Sciences from the University of Cape Town, with a 70% course aggregate.
Availability
Location
Authorized to work in
Website
noctuainsights.comSalary expectations
Job categories
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