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Graziella Nadruz

@graziellanadruz

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Chief Global Officer at Cape Creative; led Airbnb Experiences’ LATAM relaunch across 500+ experiences in six cities.

Brazil

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At Cape Creative, I was promoted to Chief Global Officer after leading Airbnb Experiences’ LATAM relaunch. I expanded my remit to oversee marketing, creative and strategy across eight countries.

As Regional Lead LATAM, I partnered with Airbnb’s Supply and Product teams to build the LATAM Originals supply pipeline. I directed the curation and development of 500+ experiences across Brazil, Colombia and Argentina, and led 15 flagship experiences from concept to execution.

Earlier, at MAGMA, FAUNA and HOOD, I worked on branded content and campaigns for clients including Netflix, Google, Ambev and Avon. I also built FAUNA’s cultural division and co-curated a roster of 75 emerging creators, artists and entrepreneurs at HOOD.

Experience

Work history, roles, and key accomplishments

Chief Global Officer

Cape Creative

Sep 2025 - Jun 2026 (9 months)

Promoted to Chief Global Officer following the Airbnb Experiences relaunch, expanding remit from LATAM to eight countries. Directed strategic agency partnerships and defined brand and marketing vision across content, experience, and international expansion.

Brand Strategy Marketing Strategy Creative Strategy International Expansion Agency Partnerships Leadership

Regional Lead LATAM

Cape Creative

Sep 2024 - Sep 2025 (1 year)

Partnered with Airbnb's Supply and Product teams to build the LATAM Originals supply pipeline for Airbnb Experiences relaunch. Directed curation and development of 500+ experiences across Brazil, Colombia, and Argentina, and led a team of 10 across six cities.

Product Development Supply Chain Curation Team Leadership Budget Management Stakeholder Management Airbnb

Growth Executive

MAGMA

Jul 2023 - Dec 2023 (5 months)

Led international operations and expansion initiatives across Brazil, the US, and Europe, including exploration of M&A opportunities. Identified and structured high-impact projects with global brands and creative partners.

Business Development M&A International Expansion Strategic Partnerships

Senior Executive Producer

MAGMA

Jun 2022 - Jul 2023 (1 year 1 month)

Led development and delivery of branded content, commercials, and music videos for clients including Avon, O Boticário, Netflix, YouTube, 7-Eleven, Motorola, and Ambev. Managed complex productions from concept through execution across multidisciplinary teams.

Production Management Branded Content Commercial Music Videos Budget Management Client Relations

Senior Executive Producer & Culture Lead

FAUNA

Jan 2019 - Jun 2022 (3 years 5 months)

Delivered film productions and content projects for global brands including Netflix, Google, Meta, Unilever, Honda, Avon, Ambev, Havaianas, and Melissa. Built and led FAUNA's cultural division, developing creator and creative-partner relationships across Brazil's cultural scene.

Film Production Content Development Cultural Strategy Creator Management Budget Management

Connections Lead

HOOD

May 2017 - Jan 2019 (1 year 8 months)

Joined as Relationship Manager and was promoted to Connections Lead, building the company's connections function from scratch. Co-curated and managed a roster of 75 emerging creators, artists, and entrepreneurs across fashion, design, and technology.

Relationship Management Talent Curation Brand Activation Cultural Trends Marketing Strategy