Looking for a job

Grace Laspona

@gracelaspona

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Here to creatively provide impactful brand strategies. Excited to work with you!

Philippines

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What I'm looking for

Seeking a dynamic and growth-oriented organization where I can leverage my expertise in brand management and marketing strategy to drive business success and contribute to a culture of innovation and collaboration.

Always going extra!

Experience

Work history, roles, and key accomplishments

Brand Manager

Agri-Pacific (Rebisco Group of Food Companies)

Sep 2023 - Jan 2024 (4 months)

Managed overall brand strategy and forecasting for Uncle George Fresh Breads. Implemented tactical programs to manage returns and launched a Christmas campaign. Engaged TikTok influencers and oversaw pricing and product development.

Brand Management Product Development Digital Marketing Market Research Pricing Strategy Campaign Management Profit Management

Brand Manager

PT. BINA KARYA PRIMA

Feb 2023 - Jan 2024 (11 months)

Developed the marketing team in the Philippines, executing marketing communication strategies for Zen Shiso and establishing distribution channels in modern trade accounts.

Brand Management Distribution Market Research Channel Management Strategic Planning

Brand Manager

Watsons Philippines

Jan 2024 - Sep 2023 (-1 years 8 months)

Oversaw the Skin Care category for Watsons Own Brands, launching the first own brand event. Managed profitability and collaborated with marketing for brand plans and market analysis.

Brand Management Business Development Financial Analysis Market Analysis Event Management Product Management Marketing Planning Portfolio Management

Brand Manager - Cleene CLIO

PHILUSA CORPORATION

Jun 2021 - Feb 2023 (1 year 8 months)

Managed brand and trade marketing for Cleene products, achieving significant sales growth and developing comprehensive brand plans. Led product development and portfolio management.

Brand Management Sales Growth Product Development Portfolio Management Strategic Planning Market Analysis Campaign Execution Business Development Financial Analysis Financial Management PL And Financial Management

Senior Marketing Associate

AIRSWSIFT TRANSPORT INC.

Nov 2019 - Jun 2021 (1 year 7 months)

Managed marketing and business development, focusing on sponsorships, partnerships, and event planning. Contributed to PR initiatives and execution.

Marketing Management Business Development Event Planning Public Relations Sponsorship Management Partnership Development Campaign Execution

Assistant Brand Manager

Richwell Phils. Inc.

Feb 2018 - Nov 2019 (1 year 9 months)

Managed four brands under the infant division, creating brand plans and leading trade marketing efforts. Launched PR campaigns and implemented thematic displays.

Brand Management Marketing Campaigns Strategic Planning

Education

Degrees, certifications, and relevant coursework

De La Salle University-Dasmarinas

Bachelor of Science in Business Administration, Marketing and Advertising Management

Activities and societies: Consistent Scholar

Pursued a Bachelor of Science in Business Administration with a major in Marketing and Advertising Management, specializing in Advertising. Developed core strengths in brand strategy and management, integrated marketing communications, project management, digital marketing, retail marketing, and budgeting.