At Ambev, I supported two regional commercial restructurings by onboarding teams, standardizing processes, and building sales route planning for the Northeast Brazil off-trade operation. This work increased outlet visit coverage by 29 percentage points.
I lead commercial optimization KPIs spanning SKU distribution and sales execution, and analyze performance gaps to produce actionable insights. I also co-led the regional digital transformation of commercial processes, shifting 30–40% of payment-budget activity to digital channels.
Previously, as Pricing Coordinator at Ambev, I managed pricing and promotion budgets averaging BRL 5M per month. I implemented investment and budget training for the commercial team, reducing closing variance by more than 70%.
Earlier at Ambev, I performed market share and pricing analyses using Excel, Power BI, and NielsenIQ data, and supported a Planning & Performance Power BI workspace. I work with SQL and Python in Databricks and am pursuing an MBA in Technology for Business: AI, Data Science & Big Data.
