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Maryna Boiko

@girlhlap

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Influencer Marketing Specialist with 3+ years of experience in iGaming.

Poland

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What I'm looking for

I am looking for a remote role with opportunities for growth.

I am an Influencer Marketing Specialist with over three years of experience in the iGaming sector. I have successfully managed influencer campaigns across Europe, Asia, Africa, and LATAM, utilizing both RevShare and agency models. My extensive database of niche-relevant influencers allows me to create impactful marketing strategies that resonate with target audiences.

In my recent role as Team Lead, I led a team of over 10 influencer managers, focusing on campaign management, training, and process optimization. My experience also includes developing creative briefs and visuals for integrations, ensuring that all marketing materials align with brand objectives. I am passionate about leveraging data analysis to drive campaign success and enhance client communication.

Experience

Work history, roles, and key accomplishments

Team Lead

NDA

Oct 2023 - Oct 2024 (1 year)

Led a team of over 10 influencer managers in campaign management, focusing on training, onboarding, and optimizing processes. Managed client communication and reporting for internal and client needs.

Team Management Campaign Management Client Communication Reporting Training Automation Influencer Management

Influencer Marketing Manager

NDA

Mar 2023 - Oct 2023 (7 months)

Sourced and managed influencers while creating visuals for integrations including banners and promotional materials. Developed creative briefs for influencer collaborations.

Branding Communication

Business Analyst

NDA

Mar 2020 - Mar 2022 (1 year 11 months)

Analyzed business processes and set up documentation flows. Conducted large-scale data analysis and provided technical support to clients, including testing of business processes and applications.

Business Analysis Data Analysis Technical Support Testing