Giovanni Dicorato
@giovannidicorato
Experienced Area Sales Manager focused on LEH growth, key accounts, and retail execution.
GermanyWhat I'm looking for
I am an Area Sales Manager with broad experience in Lebensmitteleinzelhandel (LEH), key account management and systematic new-customer acquisition. I have driven shelf and inventory control, negotiated promotions and secondary placements, coordinated POS and handbill activations, and supported brand building across multiple regional roles.
I take personal responsibility under pressure and bring strengths in negotiation, CRM maintenance, planogram implementation and trade promotion planning. My background includes retail apprenticeship training and hands-on field sales leadership delivering measurable retail execution and account growth.
Experience
Work history, roles, and key accomplishments
Area Sales Manager LEH
Mowi Germany
Nov 2024 - Oct 2025 (11 months)
Managed key account activities and new business acquisition for LEH, negotiated promotions and secondary placements, and coordinated handbill and promo deployments to strengthen brand presence.
Regionalverkäufer LEH
Followfood Vertriebs GmbH
Feb 2023 - Jul 2024 (1 year 5 months)
Executed systematic new customer acquisition and sales of route and warehouse products, planned sales and promotional measures, and maintained store displays and CRM records.
Sales Manager LEH
Sales Patrol GmbH
Jan 2020 - Dec 2022 (2 years 11 months)
Implemented planograms, conducted route and talon visits, sold route products and acquired new customers to grow retail distribution.
Kaufmann im Einzelhandel
EDEKA Group
Aug 2018 - Dec 2019 (1 year 4 months)
Completed retail apprenticeship and worked in-store focusing on negotiations, customer service, and sales operations across grocery retail environments.
Education
Degrees, certifications, and relevant coursework
EDEKA / NP Discount
Verkäufer/Kaufmann im Einzelhandel, Retail
2015 - 2018
Completed vocational training as Verkäufer/Kaufmann im Einzelhandel with EDEKA/NP Discount from 2015 to 2018.
Mediengestalter Bild/Ton
Vocational Training, Media Production
2011 - 2012
Undertook Mediengestalter Bild/Ton training focusing on media production and teamwork from 2011 to 2012.
Gesamtschule Nikolaus Kopernikus
Realschulabschluss, General Education
Completed Realschulabschluss at Gesamtschule Nikolaus Kopernikus in 2011.
Tech stack
Software and tools used professionally
Availability
Location
GermanyAuthorized to work in
Job categories
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