At Aposta Premia, I worked across product discovery and delivery for a rewards platform in the iGaming market. I analyzed behavior and retention across approximately 60K users, combining quantitative data with qualitative insights and using generative AI to accelerate analysis and hypothesis generation.
As a UX/UI Designer at Aposta Premia, I led an end-to-end PWA project with push notifications for approximately 20K users, validating opt-in strategies through A/B testing. I also built and documented the platform’s Design System, with shared patterns across product, marketing, and engineering.
In my freelance work, I create multidisciplinary design for brands including Rivalo, Xbox, Vivo, Deezer, and Bradesco. My work spans branding, art direction, illustration, and visual communication.
