Mercedes Albarracin

I’m a communications graduate with experience in strategic communication and project management in institutional and multi-stakeholder environments. I design and implement communication strategies aligned with organizational initiatives and transformation processes.

In my role as a Digital Communications Analyst, I planned and executed digital communication strategies, coordinated multiple stakeholders, and managed approval workflows for communication materials. I also monitored performance metrics and produced monthly reports with insights and performance analysis to support continuous improvement.

As an Institutional Content Writer, I produced press releases, reports, guides, and communication materials—translating complex technical information into clear, accessible messages. I also teach communication-related courses and, as a freelance community manager and audiovisual producer, I handle editorial calendars, moderation, and crisis communication in fast-paced production settings.