Open to opportunities

Ghaith Derbi

@ghaithderbi

Message

I build behavioral data platforms and turn MENA consumer insights into growth strategies.

United Arab Emirates

Message

What I'm looking for

I'm focused on building and scaling data- and insights-led products, shaping enterprise partnerships, and helping organizations turn consumer behavior into growth across MENA and global markets.

I'm the Co-founder and CEO of LiveHive, a behavioral data and insights platform helping organizations access real-time, multi-touchpoint consumer insights. I lead product strategy, enterprise partnerships, commercialization, cross-functional teams, and early-stage fundraising.

Previously, I led market research at Snap Inc. across MENA, where an AI-powered advertising maturity platform became Snap's global benchmark and a Chinese-brand positioning study helped grow China revenue by 14% in one quarter. At Tencent Games MENA, I led consumer and market insights, managed a team of four, and advised publishing, marketing, and studio teams.

Across Viu MENA, MediaBrands, and Ipsos Connect, I've shaped go-to-market, content, media investment, and audience measurement decisions across the region. I also founded Ketab Club, a cultural community of 500+ members, and actively support entrepreneurship and youth development in Jordan and the UAE.

Experience

Work history, roles, and key accomplishments

Current

Co-founder & CEO

Current

LiveHive

Jan 2026 - Present (9 months)

Leading a behavioral data platform that provides real-time, multi-touchpoint consumer insights. Driving product strategy, enterprise partnerships, and commercialization across global data markets.

Product Strategy Enterprise Partnerships Commercialization Cross Functional Team Management Fundraising Behavioral Analytics Consumer Insights

Market Research Lead, MENA

Snap Inc.

Jan 2025 - Jan 2026 (1 year)

Led market and user research across MENA with a focus on Saudi Arabia, producing insights for business development teams. Led the Advancing Digital Advertising Maturity in Saudi Arabia white paper and built an AI-powered self-serve platform adopted as Snap's global benchmark.

Market Research User Research Consumer Insights Advertising Maturity Model AI Powered Platforms Expert Interviews Survey Design Third Party Integrations Strategic Insights

Head of Consumer & Market Insights, MENA

Tencent Games

Jan 2022 - Jan 2025 (3 years)

Advised publishing, marketing, and studio teams across the region, authoring quarterly reports shared with 50+ teams. Led a team of 4 and delivered major segmentation, AI automation, and competitive monitoring initiatives.

Consumer Insights Market Insights Segmentation AI Automation Competitive Monitoring Team Leadership Executive Presentation Workshop Facilitation

Senior Research Manager

Viu MENA

Jan 2021 - Jan 2022 (1 year)

Led insights across 18 MENA markets, informing go-to-market strategies and local content decisions. Helped reduce CAC and boost LTV beyond streaming benchmarks through data-informed content launches.

Market Insights Go To Market Strategy Content Strategy Data Driven Decision Making CAC Reduction LTV optimization

Associate Research Director

MediaBrands (IPG)

Jan 2016 - Jan 2021 (5 years)

Managed research and analytics for key MENA clients including Netflix, STC, and L'Oréal. Led brand-lift and MMM studies that optimized media investment by over 10%.

Research Management Analytics Brand Lift Studies Media Mix Modeling Media Investment Client Management

Account Manager

Ipsos Connect

Jan 2012 - Jan 2016 (4 years)

Launched and monetized passive panel products generating over $500K annually in Qatar and Jordan. Oversaw media audience measurement across Jordan, Palestine, and Iraq.

Panel Management Monetization Media Audience Measurement Market Research Account Management