Open to opportunities

Nupur Kangtani

@nupurkangtani

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I turn GCC customer, campaign, and market data into commercial growth decisions.

United Arab Emirates

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What I'm looking for

I'm seeking a senior insights, analytics, or market research role in Dubai or Abu Dhabi where I can turn customer, campaign, and market data into decision-ready intelligence, strengthen measurement frameworks, and apply AI-enabled insight workflows.

I've led insights and data work for Create Group across 10+ GCC accounts, serving government, automotive, and real-estate organisations including DWTC, Dubai Culture & Tourism, ENOWA, Volkswagen, DHRE, and Dubai Holdings.

I led a team of 5+ analysts and reduced reporting turnaround time by 60% by redesigning dashboard architecture and introducing AI-assisted workflow automation. I build executive-ready reporting that connects marketing investment with engagement, conversion, and customer lifecycle outcomes.

Previously at Choueiri Group, I managed Brand Lift, Conversion Lift, and Footfall Attribution studies across GCC campaigns, helping senior stakeholders optimise campaigns and reallocate budgets. At Havas Media Group and Red Hat, I developed performance measurement frameworks, customer journey analysis, social listening, and global ROI dashboards.

My work spans government, automotive, tourism, real estate, luxury, retail, FMCG, telecom, and healthcare. I'm available immediately and looking to bring market research, marketing measurement, dashboards, and AI-enabled insight workflows to a senior role in Dubai or Abu Dhabi.

Experience

Work history, roles, and key accomplishments

Manager — Insights & Data

Create Group

Jan 2024 - Feb 2026 (2 years 1 month)

Led a team of 5+ analysts delivering customer and campaign performance intelligence across 10+ GCC accounts. Reduced reporting turnaround time by 60% through dashboard restructuring and AI-assisted workflow automation.

Tableau Power BI Dashboard Design Workflow Automation Team Leadership Data Storytelling

Senior Analyst — Performance & Insights

Choueiri Group

May 2020 - Dec 2022 (2 years 7 months)

Managed Brand Lift, Conversion Lift, and Footfall Attribution studies across GCC campaigns. Built standardised reporting frameworks to track campaign ROI and customer response metrics.

Brand Lift Studies Conversion Lift Foot Traffic Attribution Performance Dashboards Stakeholder Management

Data Analyst — Strategy & Insights

Havas Media Group

Nov 2018 - Apr 2020 (1 year 5 months)

Built performance measurement frameworks for retail and luxury clients, driving dashboard design direction. Conducted customer journey and social listening analysis across digital touchpoints.

Performance Measurement Dashboard Design Customer Journey Analytics Social Listening Data Visualization

Visual Data Analyst

Red Hat

Jan 2017 - Dec 2018 (1 year 11 months)

Developed global ROI dashboards improving performance visibility for internal marketing teams. Standardised reporting templates adopted across markets to enhance executive-level clarity.

ROI Reporting Data Visualization Executive Reporting

Analyst

ThinkBumblebee Analytics & IQVIA

Jan 2015 - Dec 2017 (2 years 11 months)

Conducted multi-market social intelligence and sentiment analysis. Built KPI frameworks and reporting systems to standardise insight extraction. Analysed patient journey and treatment adherence data for pharmaceutical clients.

Social Intelligence Sentiment Analysis KPIs Reporting Systems Pharmaceutical Analytics