Eric Mutawe
@ericmutawe
SEO and content marketing leader driving measurable organic growth across African and global markets.
UgandaWhat I'm looking for
I am an experienced SEO and content marketing leader with a track record scaling organic traffic, AI search visibility, and engagement for HRTech, hospitality, e-commerce, and B2B platforms.
At The Africa Talent Company I lead end-to-end SEO and content strategy across multiple brands, partnering with global marketing to deploy Google SGE optimisations and advanced keyword research for AI and traditional search.
I have driven significant revenue and performance gains in hospitality and e-commerce—delivering six-figure net revenue increases, strong PPC performance, market-leading organic search rankings, and multi-market client acquisition.
My strengths include content strategy, copywriting, CRO, analytics (GA4, GSC), technical SEO, cross-border localisation, and leading creative teams to deliver measurable business outcomes.
Experience
Work history, roles, and key accomplishments
SEO and Content Marketing Lead
The Africa Talent Company
Mar 2024 - Present (1 year 9 months)
Lead end-to-end SEO and content strategy across Jobberman and BrighterMonday brands, improving organic traffic, AI search visibility, and user engagement while partnering with Ringier AG to roll out Google SGE integrations.
Head of Marketing
Le Petit Village Hotel
Aug 2023 - Feb 2024 (6 months)
Planned and executed marketing strategy across seven Sokoni Africa brands, driving net revenue increase of over $100,000 and significant PPC performance gains that raised monthly revenue and client bookings.
Content Lead
Rwazi
Nov 2022 - Aug 2023 (9 months)
Developed and executed content strategy and creative campaigns that achieved 8–25% engagement rates, +45K organic impressions, and increased LinkedIn reposts by 103%, helping the company rank top 3 globally in its industry.
Creative Marketing Director
CR8TE
Aug 2016 - Feb 2023 (6 years 6 months)
Managed creative teams and content channels, contributing to Rico Animation Channel reaching over 2B YouTube views and securing $120,000 ACV for a major real estate client through PPC and copy-driven assets.
Chief Marketing Officer
Wines & Whiskeys
Aug 2020 - Jan 2023 (2 years 5 months)
Led SEO and content marketing to generate +90% organic client traffic, drove market-leading search rankings ahead of major competitors, and increased revenue (GMV) to $35,000 within 18 months while securing DTC partnerships.
Education
Degrees, certifications, and relevant coursework
SUShenzhen University
Postgraduate Diploma, Chinese Language and Culture
Completed a Postgraduate Diploma in Chinese Language and Culture, graduating in July 2017.
NUNorthwestern Polytechnical University
Bachelor of Science, Mechanical Engineering
Completed a Bachelor of Science in Mechanical Engineering, graduating in July 2016.
Tech stack
Software and tools used professionally
Availability
Location
UgandaAuthorized to work in
Job categories
Skills
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