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Geraldus Darence

@geraldusdarence

Online Marketing Associate at Shopee Indonesia, optimizing Meta CPAS and Google Ads campaigns and developing AI-powered reporting tools.

Indonesia

Message

At Shopee Indonesia, I manage and optimize Meta CPAS and Google Ads campaigns for 15+ brands. I also developed AI-powered tools for internal data analysis to streamline campaign reporting and improve team efficiency.

Previously, I analyzed digital campaigns and audience insights for Unilever brands at GroupM Mindshare, and coordinated campaign delivery for Samsung Electronics Indonesia at GroupM. My work has included A/B testing, first-party data initiatives, and performance reporting across paid media platforms.

Experience

Work history, roles, and key accomplishments

Current

Online Marketing Associate

Current

Shopee Indonesia

Oct 2023 - Present (2 years 11 months)

Manage and optimize Meta CPAS and Google Ads campaigns for 15+ brands to achieve strong ROAS and drive business growth. Conduct A/B testing and performance analysis, deliver weekly reports, and develop AI-powered tools for internal data analysis.

Meta Ads Google Ads CPA A B Testing Performance Analysis AI Tools Data Analysis ROAS optimization

Digital Audience Planner

GroupM Mindshare

Jan 2023 - Oct 2023 (9 months)

Conducted comprehensive analysis of consumer behaviour and market trends to develop strategic planning for digital marketing campaigns. Monitored and analyzed campaigns across Google Ads, Meta, and Programmatic platforms, and collaborated with media planners to improve audience insights.

Consumer Behavior Analysis Market Trends Google Ads Meta Ads Programmatic A B Testing First Party Data Media Planning

Campaign Delivery Team

GroupM

Nov 2021 - Dec 2022 (1 year 1 month)

Served as key point of contact on brief delivery and worked with planners to develop tactical strategies and media recommendations. Oversaw end-to-end project management of campaign briefs and delivered cross-channel campaign analysis with optimization recommendations.

Campaign Management Media Planning Project Management Channel Analysis Optimization Reporting