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Bagas Dipo Hanggareksa

@bagasdipohanggareksa

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I build data-driven digital advertising campaigns that grow leads, conversions, and student enrollments.

Indonesia

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What I'm looking for

I'm looking to build and optimize data-driven digital marketing campaigns, using performance analysis, experimentation, and social advertising to grow leads, conversions, and brand awareness.

I've managed digital advertising campaigns for Namedia and multiple clients at PT Dokma Namura, aligning B2B lead generation, brand awareness, engagement, and retargeting strategies with campaign objectives and KPIs.

At PT. Gilland Ganesha / Edunitas.com, I managed Meta Ads for more than 110 private universities across Indonesia. By optimizing Click to WhatsApp and Instant Form campaigns, I drove up to a 280% increase in message conversations and leads in a single month.

Previously at PT. Trade Indy Indonesia, I designed and scaled digital marketing strategies using market research, competitor analysis, A/B testing, and performance data. I monitor CTR, CPC, CPL, conversion rate, and ROAS to improve budgets, campaigns, and business outcomes.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Specialist

Current

PT Dokma Namura

Jun 2026 - Present (3 months)

Manages and optimizes digital ad campaigns for Namedia and multiple clients based on campaign objectives and KPIs. Designs B2B strategies for lead generation, brand awareness, engagement, and retargeting, and runs A/B tests on creatives, copy, and audience targeting.

Digital Marketing Campaign Management B2B Marketing Lead Generation Brand Awareness Retargeting A B Testing Budget Management performance reporting CTR CPC CPL ROAS Social Media Management Team Management

Digital Marketing

PT. Gilland Ganesha / Edunitas.com

Jan 2025 - Jan 2026 (1 year)

Managed Meta Ads campaigns for 110+ private universities across Indonesia, focusing on prospective student acquisition. Optimized Click to WhatsApp (CTWA) and Instant Form leads through targeting, placement, creative, and performance-based budget allocation.

Meta Ads Facebook Ads Instagram Ads Campaign Management Lead Generation Click To WhatsApp (CTWA)Instant Forms Budget allocation Performance Marketing Data Analysis

Digital Marketing

PT. Trade Indy Indonesia

Jan 2022 - Nov 2024 (2 years 10 months)

Designed and executed digital marketing strategies to grow brand awareness, leads, and conversions. Managed, optimized, and scaled campaigns using performance data and analytics tools, and ran A/B tests on creatives, copy, and audience targeting.