Genesis Raynor
@genesisraynor
I’m a licensed esthetician and cosmetics/fragrance marketing professional blending client care with social media and brand storytelling.
What I'm looking for
I’m a NYS licensed esthetician with a passion for beauty, skincare, and brand storytelling. I combine hands-on client care with digital marketing to help beauty and wellness brands create authentic, engaging experiences that educate, inspire, and build meaningful connections.
Across my work, I’ve supported client-facing services—providing laser hair removal, facials, seasonal facial treatments, and guidance rooted in pre- and post-care education. I also bring strong treatment support skills like client consultation, treatment planning, and accurate skin analysis.
On the marketing side, I’ve managed and created digital design and campaign assets for websites, product graphics, email templates, social media graphics, and brand campaigns. I’ve also focused on growth through improved engagement (followers, views, likes) and hands-on social media content creation.
I’m passionate about continuous growth, and I’m especially excited to contribute to opportunities in esthetics, beauty marketing, social media, creative strategy, product development, and brand innovation. I want to keep building meaningful connections—online and in treatment rooms.
Experience
Work history, roles, and key accomplishments
Serves as a Beauty Marketing Institute ambassador and applies marketing strategy to support the organization.
Laser Technician providing advanced Laser hair removal and Seasonal facial treatments. Skilled in client consultation, treatment planning, and comprehensive pre- and post-care education to ensure safety, comfort, and optimal results. Committed to delivering a professional, confidence-building client experience.
Supports social media marketing activities including communications and content creation for beauty and skincare.
Provides esthetic services including sales, dermaplaning, and chemical peels.
• Create and manage digital design solutions such as websites, product graphics, email templates, social media graphics, brand campaigns.
• Manage medias and improve growth in engagements (Followers, Views, Likes, etc.).
• Able to perform facials, waxing, chemical peels and other treatments/services
• Able to determine Accurate Skin Analysis
• Advice on skincare issues and recommend treatments
• Maintain a clean and sterile work environment
• Creating appointments and maintaining cliental
• Understanding products and able to recommend
• Managed appointments
• Maintained the cleanliness of the Spa
• Supervised Estheticians and guests
• Managed caseloads of 40 – 60 clients
• Updated case files, paperwork, and documents.
• Manage phone calls in a supportive manner for patients, families, physicians, and others.
• Coordinate placement of services between clients in their homes and the caregivers
• Packaged and Shipped orders.
• Created Marketing and Advertising Strategies.
• Maintained finances.
• Built/designed website.
• Provided excellent Customer Service.
• Provide great customer service, Greet, and direct customers.
• Assists with inventory, including receiving and stocking merchandise.
• Manage financial transactions.
• Inform customers of the latest sales and merchandise
Education
Degrees, certifications, and relevant coursework
Fashion Institute of Technology
Bachelor of Science, Cosmetics and Fragrance Marketing
Aveda
Aesthetician/Esthetician and Skin Care Specialist
Fashion Institute of Technology
Bachelor's Degree, Marketing
SUNY Westchester Community College
Business, Management
Aveda Arts & Sciences Institutes
ESTHIOLOGY
SUNY Westchester Community College
Associate's Degree
Aveda Arts & Sciences Institutes
Aesthetician/Esthetician and Skin Care Specialist
Completed training as an aesthetician/esthetics and skin care specialist.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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