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Gayatri Joshi

@gayatrijoshi1

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I build brand narratives, content, and B2B growth strategies for businesses and women-led brands.

India

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What I'm looking for

I'm looking to create strategic content, branding, and growth initiatives that help businesses strengthen their voice, engage audiences, and achieve measurable results.

I founded Mantra Consultancy, where I guide businesses on brand positioning, messaging, storytelling, digital branding, and targeted marketing initiatives that support visibility, lead generation, and long-term growth.

At Language Box, I drive B2B business development from prospect research and outreach through pitching, negotiation, conversion, and relationship management. I also contribute to campaign execution, lead generation, performance tracking, and quarterly impact reporting.

At MCCIA, I co-led AI initiative communications, created accessible AI content for MSMEs and business leaders, and developed digital content for the Centre of Excellence for Women Entrepreneurs. I also supported B2B campaigns, press releases, event reporting, and on-ground communications for PIBS 2025.

My work combines strategic content, social media, copywriting, and data-informed marketing. I'm pursuing an MSc in Strategic Marketing and continue exploring emerging content trends and technologies to create work that helps brands grow.

Experience

Work history, roles, and key accomplishments

Current

Marketing and Business Development Executive

Current

Language Box

Nov 2025 - Present (10 months)

Marketing Associate & B2B Sales Executive -
> Driving B2B business development initiatives, identifying high-potential clients and aligning Language Box’s language and communication solutions with their business needs.
> Leading end-to-end client acquisition, from prospect research and outreach to pitching, negotiation, and conversion.
> Engaging directly with senior stakeholders and decision-mak

Content Marketing Marketing Communications Social Media Marketing Social Media Communication Marketing Management Marketing Strategy Business Development Business Strategy Strategic Communications

Current

Customer Experience & Sales Executive

Current

Language Box

Jun 2025 - Present (1 year 3 months)

Lead Generation & Conversion -
> Engaging with potential clients through calls, emails, and digital touchpoints to nurture leads and drive conversions. Built strong, trust-based relationships and negotiated value-aligned deals to meet monthly sales targets.

Strategic Marketing & Market Analysis -
> Analysing local market trends and competitor offerings to recommend dynamic pricing and sales strat

Sales Management Customer Engagement Customer Experience Strategic Communications Business Development Business Strategy

Current

Marketing & Branding Consultant

Current

Mantra Consultancy

Sep 2023 - Present (3 years)

1. Guide businesses in developing clear marketing and brand positioning strategies to strengthen market presence.
2. Advise on brand messaging, storytelling, and communication frameworks to improve audience engagement.
3. Support the design of targeted marketing initiatives to enhance visibility, lead generation, and business growth.
4. Provide strategic insights on digital branding, content direc

Marketing Strategy Market Analysis Content Management Branding

Fellow - Social Media & Content Writing

Mahratta Chamber of Commerce, Industries and Agriculture, Pune

Jun 2024 - May 2025 (11 months)

AI & Tech Initiatives -
> Co-led MCCIA’s AI initiative, supporting program design, speaker planning, stakeholder management & promotions.
> Created simplified yet engaging content around AI concepts for MSMEs & business leaders.
> Core team for marketing & outreach across sectors for AI Bootcamps.

Centre of Excellence for Women Entrepreneurs (CEWE) -
> Developed digital content for CEWE’s co-work

Content Strategy Content Management Content Writing Proofreading Copy Editing Digital Marketing Social Media Marketing Strategic Communications Video Editing Event Planning Event Management Event Marketing Stakeholder Management AI Project Management

Content Marketing Manager

Happiitude

Dec 2023 - Feb 2024 (2 months)

> Leading the content curation and content creation for the company's products and services.
> Leading content strategies for both engaging content and promotional content on the company's social media handles.
> Making data-driven decisions with the team to produce better and more efficient content.

Marketing Management Content Strategy Content Management Statistical Analysis

Creative Strategist

Sangam India

Sep 2023 - Dec 2023 (3 months)

Worked as Creative Strategist at Sangam India.

Communication Skills Strategic Creative Development

Content Editor

Kaveri College of Arts, Science and Commerce

Dec 2022 - Jan 2023 (1 month)

1. Curating content for the college magazine.
2. Editing and Proofreading content for the college magazine.

Creative Writing Content Development Content Management Communication Skills Content Strategy Proofreading

Content Researcher

Shama Arts Organisation

Oct 2022 - Jan 2023 (3 months)

1. Worked in Content Research & Content Generation.
2. Ideated new content, activities, and exercises for workshops.

Research Creative Writing Communication Skills

Social Media Marketer

Shama Arts Organisation

Oct 2022 - Jan 2023 (3 months)

1. Marketed upcoming events and programs organized by the NGO.
2. Contributed to increasing following on the NGO's Instagram page.

Management Communication Skills Marketing Social Media Marketing

Content Editor and Proofreader

Melt Your Cheese

Sep 2021 - Nov 2021 (2 months)

Worked as Content Editor and Proofreader at Melt Your Cheese.

Proofreading Copy Editing

Content Writer

Melt Your Cheese

Sep 2021 - Nov 2021 (2 months)

1. Content Generation & Content Writing (Social Media & Blogs).

Creative Writing WordPress Proofreading

Content Designer

Beautiful Mind & Soul

Jul 2021 - Aug 2021 (1 month)

1. Worked on designing formats for MSEs (Mental Status Examination).
2. Verifying diagnosis reports

Proofreading

Education

Degrees, certifications, and relevant coursework

London School of Business and Finance LSBF

MSc Strategic Marketing, International Marketing & Branding

2025 - 2027

Currently pursuing a postgraduate program focused on advanced marketing strategy, consumer behaviour, digital transformation, and international market dynamics. The course integrates academic theory with practical application through case studies, research projects, and industry-focused assignments, developing expertise in creating data-driven and sustainable marketing solutions.