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Dongwon Lee

@dongwonlee

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I grow search performance and AI visibility through technical SEO, automation, and conversion-focused content systems.

United Kingdom

Message

At ClickOut Media, I manage SEO across a 250+ domain portfolio, growing organic clicks from 4,200 to 129,000 in 18 months through search-intent-led titles and content structure. I also redesigned conversion funnels, increasing lead-to-customer conversion from 0.4% to 29.5% and monthly customer acquisition 25x.

I build practical AI workflows for search teams, including multi-agent content pipelines, automated reporting, and a Node.js content QA agent powered by the Claude API. My work spans technical SEO, AEO/GEO, structured data, LLM citation optimisation, and AI search visibility for Google AI Overviews, ChatGPT, and Gemini.

Experience

Work history, roles, and key accomplishments

Current

SEO Manager

Current

ClickOut Media

Jan 2025 - Present (1 year 10 months)

Designed and deployed a multi-agent content pipeline, reducing content production cycles from 2-3 weeks to 3 days. Grew organic clicks across a 250+ domain portfolio from 4,200 to 129,000 in 18 months and increased lead-to-customer conversion from 0.4% to 29.5%.

Claude Code Gemini Ahrefs MCP NodeJS Claude APIs AEO GEO Structured Data FAQ Schema HowTo Schema Internal Linking Indexing and Crawl Budget Optimization Electron Google Search Console Accuranker Profound Core Web Vitals

LLM Evaluation Specialist

Outlier

Apr 2024 - Nov 2024 (7 months)

Evaluated and ranked LLM outputs across reasoning, factual accuracy, and instruction-following tasks, and wrote prompts for model training projects. Developed practical understanding of how language models process, prioritise, and cite source content.

LLM Evaluation Prompt Engineering Reasoning Factual Accuracy Instruction Following

Marketing Specialist

Soban

Mar 2020 - Dec 2022 (2 years 9 months)

Managed SEO for Google and Naver, including keyword research, long-tail content targeting purchase intent, and technical audits. Owned digital marketing end to end for a Korean food e-commerce brand, growing customer acquisition 25% through restructured Google Ads campaigns.

SEO Keyword Research Technical Audits Google Ads A B Testing Audience Segmentation Naver SEO