Looking for a job

Gasanbek Isaev

@gasanbekisaev

Message

Head of Marketing at Devils Media, cutting blended CAC/CPA by up to 40% across competitive paid acquisition accounts.

Vietnam

Message

What I'm looking for

I’m interested in helping Enjoy Gaming grow its B2B portfolio by connecting brand positioning and industry visibility with measurable operator lead generation and a stronger global commercial pipeline.

At Devils Media, I manage paid acquisition across competitive verticals and build CPA funnels from creative testing through conversion optimization. Across core accounts, I reduced blended CAC/CPA by up to 40%.

As Chief Marketing Officer at PETER-SERVICE Special Technologies, I built B2B/B2C lead-generation architecture from scratch and restructured SEO and landing-page conversion. This contributed to a 10% lift in organic search traffic and a 20% increase in landing-page conversion rate.

At Grissli, I managed monthly marketing budgets exceeding $500,000 and helped scale company turnover by more than 200% while maintaining a 30% CPA-to-cost target. I also introduced an LTV-focused growth model that increased retention by 20% year over year and repeat deposits or transactions by 50%.

I’ve worked across paid acquisition, analytics, attribution, and lifecycle marketing, and have managed teams of up to 10 specialists. I’m interested in bringing my B2B lead-generation experience and understanding of iGaming operator economics to Enjoy Gaming’s global commercial pipeline.

Experience

Work history, roles, and key accomplishments

Current

Head of Digital Marketing

Current

Devils Media

Aug 2024 - Present (2 years 2 months)

Managed high-velocity paid acquisition across competitive verticals with monthly ad spend from $10K+ to $50K+ per split across multiple ad platforms. Architected end-to-end CPA acquisition funnels and oversaw cross-platform attribution and anti-fraud validation.

Facebook Ads Google Ads Telegram Ads VK Ads Yandex Direct LinkedIn Ads CPA CPL Adjust Appsflyer MyTracker GA4 Cohort Analysis Multi Touch Attribution Anti Fraud Team Leadership OKRs

Chief Marketing Officer

PETER-SERVICE Special Technologies

Oct 2023 - Jul 2024 (9 months)

Led end-to-end marketing operations and commercial P&L under strict regulatory and compliance oversight. Engineered scalable B2B/B2C lead-generation architecture and restructured SEO and web conversion architecture, delivering a +10% lift in organic search traffic and +20% landing page conversion rate.

B2B Lead Generation SEO Landing Page Optimization CRM segmentation Lifecycle Marketing Unisender Mailster Stripo Team Management Budget Management

Head of Marketing

Grissli

Jul 2020 - Sep 2023 (3 years 2 months)

Managed monthly marketing budgets exceeding $500,000+ and maintained target 30% CPA/cost-to-revenue discipline while scaling aggregate company turnover by over 200%. Instituted an LTV-centric growth model that increased user retention by +20% YoY and repeat deposits/transactions by +50%.

Budget Management CPA Optimization LTV Modeling Retention Marketing Lifecycle Automation Loyalty Programs BI and Analytics Cohort Performance Tracking Churn Prevention Market Expansion

Senior PPC Specialist → Head of Traffic

Grissli

Mar 2019 - Jul 2020 (1 year 4 months)

Directed multi-channel paid acquisition with monthly budgets exceeding $100K+ across Google Ads, Yandex.Direct, DSA, Google Shopping, programmatic video, dynamic retargeting, and GTM. Analyzed high-volume performance datasets and mentored 2 remote traffic specialists.

Google Ads Yandex Direct DSA Google Shopping Programmatic Video Dynamic Targeting GTM Serpstat Predictive Bidding Cohort ROI Tracking Mentorship

Contextual Advertising Specialist

Rumikom

Oct 2017 - Nov 2018 (1 year 1 month)

Managed paid acquisition campaigns across Google Ads, Facebook, Yandex.Direct, and VK with monthly budgets from $10K+. Configured full-funnel attribution and automated bid rules via Alytics.

Google Ads Facebook Ads Yandex Direct VK Ads Attribution Modeling Automated Bidding Analytics