Gaddafi Rusli - Head of Product Design - Setel | Himalayas
Gaddafi RusliGR
Looking for a job

Gaddafi Rusli

@gaddafirusli

Product designer

Malaysia

What I'm looking for

Product designer

Experience

Work history, roles, and key accomplishments

Setel logoSE
Current

Head of Product Design

Setel

Mar 2021 - Present (4 years 3 months)

Scale to 30+ designers to support new use cases around retail, mobility, fintech & 
e-commerce. Iterated our design processes 
to ensure we don’t lose track of our design quality and collaborative culture. Establish proper team structure, career laddering and growth plan for designers. Collaborate with product leaders & stakeholders in conceptualising the long-term vision of Setel products.

Setel logoSE

Lead UI/UX designer

Setel

Dec 2019 - Mar 2021 (1 year 3 months)

Joined as the first lead designer, as they are starting to build a new UI/UX design team. Scaled the team from 4 to 15 designers within two years (despite the lockdown), to work on various new projects & initiatives inside Setel. Led the design for new visual direction & set up design operations from zero to improve the quality of design standards and processes.

Kaodim logoKA

Product design lead

Kaodim

Dec 2018 - Nov 2019 (11 months)

Led the project to rethink and revamp Kaodim's design language for its mobile and web product, to improve feature discovery and overall experience of the service request product. Helped to mentor and train a small team of designers to grow their skill sets and turned design into one of the important functions in the company alongside product and engineering.

Fave logoFA

UI/UX designer

Fave

Mar 2015 - Feb 2018 (2 years 11 months)

Joined as the founding designer who established the original design direction for KFit (fitness subscription platform) which then turn into Fave (mobile shopping and payment app).

Education

Degrees, certifications, and relevant coursework

Gaddafi hasn't added their education

Don't worry, there are 90k+ talented remote workers on Himalayas

Tech stack

Software and tools used professionally

Availability

Looking for a job

Location

Malaysia

Authorized to work in

Salary expectations

90k-120k USD

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