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@0001000
I am a Senior Product Designer specializing in scalable design systems, UX strategy, and human-AI interaction.
MalaysiaI am a Senior Product Designer with 10+ years leading end-to-end product design for global platforms, focused on delivering elegant, accessible UI/UX that aligns with business goals and user needs.
I translate complex requirements into scalable design systems and data-driven experiences, driving measurable results such as a 54% increase in MAU, a 56% improvement in discoverability, and notable gains in UI consistency and engagement.
My process combines qualitative and quantitative research, journey mapping, prototyping, and close stakeholder collaboration across APAC to ensure cohesive product outcomes. I have led teams, mentored designers, and managed design roadmaps to support enterprise, healthcare, and consumer-facing products.
I am passionate about the intersection of UX and AI and seek opportunities where I can lead system-level design, improve human-AI interactions, and contribute to high-quality, user-centered products.
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Work history, roles, and key accomplishments
Sicpama
Jan 2024 - Aug 2024 (7 months)
Led redesign of a restaurant reservation app ordering journey from QR entry to payment, simplified UX and enhanced CRM interfaces, resulting in a measurable reduction in user churn.
Freelance
Oct 2022 - Aug 2024 (1 year 10 months)
Led end-to-end product design engagements across Korea and Malaysia, defining scalable design systems and aligning visual identities with business goals across enterprise and consumer platforms.
Rakuten Symphony
Mar 2023 - Sep 2023 (6 months)
Led UX/UI strategy transforming a legacy communication app into an integrated global superapp, increasing discoverability by 56%, UI consistency by over 70%, and personalized engagement by 53%.
SK Hynix
Oct 2022 - Dec 2022 (2 months)
Conducted UX consulting and led a team of five to drive enterprise UX transformation for semiconductor process applications, increasing employee satisfaction from 30% to 65% and reducing operational errors by 40%.
Neofect
Jan 2021 - Jul 2022 (1 year 6 months)
Redesigned a stroke rehabilitation app with an accessibility-first approach for elderly users, streamlined treatment data flows and led a UX team to improve platform consistency and usability.
Humanscape
Jan 2021 - Jul 2022 (1 year 6 months)
Defined UX strategy and redesigned a data-driven parenting platform UI, boosting MAU by 54% and generating over 16,000 daily baby logs while delivering brand-aligned visual guidelines and QA for launch.
Freelance
Jan 2020 - Dec 2020 (11 months)
Delivered UX for an in-vehicle AVN demo and interactive voice prototype for LG Electronics and led design sprints for Woori Bank, improving usability and reducing time-to-task while earning industry recognition.
Freelance
Jun 2015 - Sep 2018 (3 years 3 months)
Designed interactive flows and launched localized commerce experiences for clients including Samsung C&T Fashion, delivering consistent multi-platform UX from low- to high-fidelity prototypes.
JOBKOREA, Sigongmedia, PULIP Communications
Jan 2011 - Jun 2015 (4 years 5 months)
Designed and maintained responsive web interfaces for job platforms and tablet educational apps, leading visual design and creating component-based documentation to ensure cross-device usability.
Media4th, Euro RSCG 4D Global Korea, eFusioni
Oct 2007 - Oct 2010 (3 years)
Assisted in designing website layouts, wireframes and responsive web designs across desktop, tablet and mobile, collaborating with stakeholders, PMs and engineers to align with brand guidelines.
Degrees, certifications, and relevant coursework
IUBachelor of Degree in Visual Information Design, Visual Information Design
2003 - 2008
Activities and societies: Best work award, 9th Inje University Design College (2008); Excellent Work Exhibition, Rookie Book Design Contest, COEX (2006).
Completed a Bachelor of Degree in Visual Information Design at Inje University from March 2003 to February 2008.
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