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Queenie User

@queenieuser

Lead UX/Product designer delivering user-centered digital experiences for web and mobile.

Malaysia
Message

What I'm looking for

I seek a collaborative, product-driven team where I can lead UX strategy, mentor designers, and deliver impactful, user-centered digital products.

I am a Lead UX/Product Designer with extensive experience across banking, enterprise and B2C platforms, driving user-centered design from research through delivery. I lead teams, facilitate design thinking workshops, and align design with product and engineering in Agile environments.

My work includes leading UX at Alliance Bank and product UX at EWS Software, delivering MVPs and mission-critical applications (Motorola STORM & DARWIN). I blend hands-on UI/UX craft with systems thinking, stakeholder influence and measurable product outcomes.

I am proficient with Figma, Sketch, Adobe Suites, Zeplin, Invision, Miro, Jira and familiar with AI-assisted copy and prototyping workflows. I bring a collaborative, growth-minded approach to solving complex user and business problems.

Experience

Work history, roles, and key accomplishments

AB

Assistant Vice President UX Designer

Alliance Bank Malaysia Berhad

Jul 2023 - Jun 2025 (1 year 11 months)

Led the UI/UX design team for digital innovation, facilitated design thinking workshops, and delivered user-centric banking solutions while improving cross-functional collaboration.

Education

Degrees, certifications, and relevant coursework

Liverpool John Moores University logoLU

Liverpool John Moores University

Bachelor of Arts, Digital Communication and Media/Multimedia

2013 - 2014

Completed a Bachelor of Arts in Digital Communication and Media/Multimedia focusing on digital media and multimedia communication.

TC

Tunku Abdul Rahman College

2009 - 2013

Attended Tunku Abdul Rahman College from 2009 to 2013 (program details not provided).

SP

SMK Perimbun

2004 - 2008

Completed secondary education at SMK Perimbun from 2004 to 2008.

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Queenie User - Lead Product UX Designer - EWS Software Sdn. Bhd. | Himalayas