Open to opportunities

Queenie User

@queenieuser

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Lead UX/Product designer delivering user-centered digital experiences for web and mobile.

Malaysia

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What I'm looking for

I seek a collaborative, product-driven team where I can lead UX strategy, mentor designers, and deliver impactful, user-centered digital products.

I am a Lead UX/Product Designer with extensive experience across banking, enterprise and B2C platforms, driving user-centered design from research through delivery. I lead teams, facilitate design thinking workshops, and align design with product and engineering in Agile environments.

My work includes leading UX at Alliance Bank and product UX at EWS Software, delivering MVPs and mission-critical applications (Motorola STORM & DARWIN). I blend hands-on UI/UX craft with systems thinking, stakeholder influence and measurable product outcomes.

I am proficient with Figma, Sketch, Adobe Suites, Zeplin, Invision, Miro, Jira and familiar with AI-assisted copy and prototyping workflows. I bring a collaborative, growth-minded approach to solving complex user and business problems.

Experience

Work history, roles, and key accomplishments

Current

Lead Product UX Designer

Current

EWS Software Sdn. Bhd.

Jul 2025 - Present (2 months)

Leading product UX design initiatives, managing UI/UX team and aligning design strategy with product goals in an Agile environment to deliver user-centered solutions.

Product Design Design Thinking Figma Prototyping Agile Scrum User Research Stakeholder Management

Assistant Vice President UX Designer

Alliance Bank Malaysia Berhad

Jul 2023 - Jun 2025 (1 year 11 months)

Led the UI/UX design team for digital innovation, facilitated design thinking workshops, and delivered user-centric banking solutions while improving cross-functional collaboration.

Design Thinking Facilitation Figma UI Design Agile User Research

Senior UX Designer

FPT Software Malaysia

Feb 2022 - Jul 2023 (1 year 5 months)

Delivered platform strategy and led multiple B2C/B2B MVP projects, driving ideation, prioritization and stakeholder persuasion to meet timelines in an Agile team.

UX Design Prototyping Figma Stakeholder Management Agile User Research

Senior UI/UX Designer

Photobook Worldwide

Aug 2021 - Jan 2022 (5 months)

Owned design direction for e-commerce customer experience and marketing campaigns, designing interfaces for web and mobile and supporting go-to-market initiatives.

UI Design Prototyping Wireframing Zeplin User Testing Responsive Design Adobe Suite

Senior User Experience Designer

Motorola Solutions

Jul 2020 - Jul 2021 (1 year)

Led global projects for mission-critical communication apps (STORM, DARWIN), delivering mobile UX designs and collaborating with cross-functional teams to meet product goals.

Mobile Design Prototyping User Research Agile Figma InVision

Senior UI/UX Mobile & Web Designer

ABSS

Jul 2018 - Jun 2020 (1 year 11 months)

Designed UI/UX for accounting products (Financio, ABSS Connect) and integrations, producing wireframes, prototypes and style guides to improve product usability.

UI UX Design Wireframing Prototyping Zeplin User Flows Adobe XD Figma Responsive Design

UI/UX Designer

Wiya Technologies Sdn Bhd

Mar 2017 - Jul 2018 (1 year 4 months)

Worked on core product TalkM, contributing interface and graphic design for web and mobile and conducting QC and UAT to ensure design quality.

UI Design Prototyping Adobe XD Illustrator UX Research Responsive Design User Testing

UI/UX Designer

Tan Chong Group

Sep 2015 - Feb 2017 (1 year 5 months)

Designed interfaces and prototypes for in-house projects including MUV Marketplace, collaborating with cross-functional teams to deliver front-end solutions.

UI UX Design Android Studio Photoshop Prototyping User Flows Responsive Design

Junior UX Designer

Virtual Logic Sdn Bhd

Mar 2014 - Aug 2015 (1 year 5 months)

Contributed to mobile app and responsive web design, produced graphics and AR business card projects, and implemented front-end assets using Adobe suites and HTML/CSS.