Afiq User

I am a Malaysian product designer with a strong passion for creating user-centered products that address real-world challenges. Over the years, I have collaborated with notable Singapore-based companies such as Grab, Lomotif, and Popsical, developing experiences that are utilized by millions across mobile, web, and software platforms.

Currently, as a Product & Design Consultant at Popsical, I lead the UX/UI and product strategy for the innovative Popsical Rawr karaoke device. My role involves overseeing the entire design process, from interaction flows to visual systems, while coordinating with hardware manufacturers in China. My efforts have resulted in a successful product launch with a 10% adoption rate, demonstrating my ability to drive impactful design solutions.

Previously, I served as a Senior Product Designer at Lomotif, where I owned major UX features and conducted A/B testing to enhance user engagement. My journey began at Grab, where I was one of the first product designers, focusing on optimizing booking flows and improving user experience. My career has been marked by a commitment to excellence in design and a drive to create products that resonate with users.