Gabriel Rivero

• Managed a $4M annual marketing budget, generating $9M in revenue and increasing eCommerce revenue by 55% through market-specific demand generation strategies.
• Drove $130K in incremental revenue by improving website conversion rates through UX optimization and the implementation of Apple and Google Pay.
• Strengthened SEO performance and optimized landing pages, increasing organic revenue contr

• Executed quarterly marketing plans for global brands including Huawei, IBM, HPE, and Oracle, improving campaign effectiveness and strengthening strategic partner relationships.
• Managed email marketing and social media campaigns, increasing YoY engagement by 35% through A/B testing and content optimization.
• Increased lead generation by 25% through paid campaigns, promotions, and hybrid events

• In charge of the marketing area and sales executive.
• Digital marketing: social media, metrics analysis of each network and WhatsApp Business
• E-mail marketing
• Graphic design: create and modify arts.
• Demand generation through advertising campaigns (social networks and Google Ads), promotions and virtual/face-to-face events.

- Responsible for supporting the marketing and trade marketing area with the brands
Parmalat and President.
- Market research: qualitative and quantitative analysis.
- Public relations: events supporting the community and to increase brand positioning.
- Supporting our sales team in the distribution channels to improve shelf share and market share at each point of sale.
- Negotiation and managemen

Encargado de llevar a cabo proyectos que beneficien y estimulen los conocimientos de los estudiantes de la UDLA y pongan en práctica lo aprendido en clases.

- WordPress and Photoshop
- Ecommerce
- SEO
- SEM
- Social Media Strategy and Digital Marketing Plan
- Applied Digital Marketing Techniques
- Master's Thesis