Gabriele Marras

I run the full creative process for DTC ecommerce stores, from customer research and ad concepts to production, testing, and iteration on Meta. My creative decisions are grounded in campaign performance and real ad spend.

In my current work as a DTC E-Commerce Operator & Creative Strategist, I’ve scaled stores to €50k to €200k/month in revenue on €20k to €60k/month in Meta ad spend. I turn customer pains, objections, and buying triggers into angles, hooks, scripts, and briefs.

I produce creative in-house with AI tools and ship 20+ creative iterations a week. I use weekly tests to evaluate hook rate, CTR, CPA, and ROAS, then carry winning angles into Shopify landing pages, offers, and bundles.

Previously, at Aan De Koffie, I built the Shopify platform from scratch for business and consumer buyers, ran Meta lead generation campaigns, and won B2B accounts. I also built Klaviyo flows and managed remote freelancers in my current work.