Open to opportunities

Gabriel Bregagnol Pasquali

@gabrielbregagnolpasq

Message

I optimize paid media campaigns and digital measurement across major ad platforms.

Brazil

Message

I build, manage, and optimize paid-media campaigns across Google Ads, Meta Ads, LinkedIn Ads, Bing Ads, TikTok Ads, and Reddit Ads. As a freelance Paid Traffic Analyst, I develop strategic diagnostics and plans for clients across different segments.

At Maria Digital, I progressed from Paid Traffic Assistant to Mid-level Paid Traffic Analyst, supporting B2B and B2C clients. I managed budgets, redistributed investment, and used performance data to improve CTR, CPC, CPL, and conversions.

I configure and validate events, conversions, pixels, and tags in Google Tag Manager and Google Analytics/GA4. I also use page structures, dataLayer fundamentals, and JavaScript for tracking, while translating campaign results into DashGoo, Canva, and spreadsheet reports with actionable recommendations.

Experience

Work history, roles, and key accomplishments

Current

Analista de Tráfego Pago - Freelancer / Autônomo

Current

Self-employed

Aug 2025 - Present (1 year 2 months)

Developed diagnostics and strategic paid traffic plans for clients across various segments. Created, managed, and optimized campaigns on Google Ads, Meta Ads, LinkedIn Ads, Bing Ads, TikTok Ads, and Reddit Ads.

Google Ads Meta Ads LinkedIn Ads Bing Ads TikTokAds Reddit Ads Google Tag Manager Event Tracking Conversion Tracking Data Analysis Canva Spreadsheets

Analista Pleno de Tráfego Pago

Maria Digital

Feb 2023 - May 2025 (2 years 3 months)

Planned, created, and managed paid media campaigns for B2B and B2C clients. Configured and monitored events, conversions, pixels, and tags in Google Tag Manager and Google Analytics/GA4, and managed budgets and optimizations to improve CTR, CPC, CPL, and conversions.

Google Ads Meta Ads LinkedIn Ads Bing Ads TikTokAds Reddit Ads Google Tag Manager Google Analytics GA4 Event Tracking Conversion Tracking Budget Management Dashgoo Reporting

Analista Júnior de Tráfego Pago

Maria Digital

Mar 2022 - Feb 2023 (11 months)

Supported the creation, management, and optimization of paid media campaigns. Assisted in configuring events, conversion tags, and pixels in Google Tag Manager, and supported conversion validation and data monitoring in Google Analytics.

Google Ads Meta Ads LinkedIn Ads Bing Ads TikTokAds Reddit Ads Google Tag Manager Google Analytics Event Tracking Conversion Tracking A B Testing Reporting

Assistente de Tráfego Pago

Maria Digital

Jun 2021 - Mar 2022 (9 months)

Provided operational support in creating and monitoring paid media campaigns. Assisted in structuring campaigns, ad groups, audiences, and keywords, and tracked basic performance metrics such as clicks, impressions, CPC, and conversions.

Paid Media Campaign Management Keyword Research Performance Metrics Reporting Configuration

Analista Fiscal

Pasquali Peças para Motores Ltda.

Jan 2018 - Dec 2019 (1 year 11 months)

Calculated and controlled costs and sale prices of goods. Managed, organized, and archived invoices, and supported administrative processes, returns, warranties, and analysis of commercial information.

Cost Analysis Pricing Invoice Management Administrative Support Data Analysis

Assistente de Compras

Pasquali Peças para Motores Ltda.

Jan 2017 - Dec 2017 (11 months)

Analyzed purchases and supported resolution of orders with suppliers. Controlled shipping, arrival, and inspection of goods.

Purchasing Supplier Management Order Processing Inventory Control

Estoquista e Controlador de Expedição

Pasquali Peças para Motores Ltda.

May 2016 - Dec 2016 (7 months)

Controlled stock, organized merchandise, and managed order dispatch. Supported shipping routines, internal organization, and logistics.

Inventory Management Logistics Order Fulfilment Organization

Militar

Exército Brasileiro

Jul 2014 - Jun 2015 (11 months)

Performed operational, disciplinary, and administrative activities. Developed discipline, organization, cooperation, leadership, and responsibility.

Discipline Leadership Teamwork Responsibility

Education

Degrees, certifications, and relevant coursework

UniRitter

MBA, Marketing and Sales

2020 - 2022

MBA in Marketing and Sales Management with focus on marketing strategy, commercial management, sales, business, and decision-making.

UniRitter

Bachelor's, Business Administration

2014 - 2019

Bachelor's degree in Business Administration with focus on market research, data analysis, organizational diagnosis, consulting, and business management.