Gabriela Linhares

Provided product design consulting for startups and technology companies including ITN, Dave.com, Walmart, and Smirk Health through independent and agency engagements.

Built and led the design team, defined role descriptions, and contributed to hiring decisions. Built the design system and led product strategy and hands-on design across onboarding, KYC, wallets, payments, exchange, investments, and AI-powered support.

Led strategic design initiatives across growth and core experiences, mentoring designers and facilitating research and workshops. Helped launch Tarjeta S for Stori's expansion into Colombia, reaching 20,000 waitlist signups, and designed an AI-powered WhatsApp support experience that reduced customer service contacts by 42%.

Facilitated product discovery workshops and prioritization frameworks, and designed Walmart Creator with a team of three designers, connecting onboarding, creator dashboards, performance tracking, affiliate links, and storefronts.

Designed Candi, Onuu's conversational financial guidance experience, and designed credit cards, net worth, budgeting, transfers, financial security scores, transactions, statements, and account settings. Helped build the design system from early concepts through implementation.

Designed end-to-end peer-to-peer transaction experiences and ExtraCash flows for users with insufficient balance during transfers. Partnered with the Design System team to audit components and improve consistency.

Led design across squad initiatives and priority task forces, contributing to a 15% increase in first-course enrollments and signup conversion improvements of up to 13.7%.

Led UX and UI initiatives for universities across South Africa, Spain, Colombia, and the UK, designing marketing websites and enrollment experiences focused on acquisition and engagement.

Completed the Designing and Building AI Products and Services program in February 2026.

Completed the Growth 101 program in September 2021.

Completed the Product Management program in July 2021.

Completed the Global Design program in 2012.