At Shine, I led the 0→1 launch of an in-house company creation product from discovery to launch in three months, achieving 20% conversion and 91% user satisfaction. I also owned the Acquisition/Growth strategy across referrals, partnerships, affiliates, and paid and organic channels.
I've driven discovery, onboarding, activation, and retention across Aircall, Eureca, and Digesto. I use customer research, product analytics, experimentation, and AI-assisted prototyping to turn uncertain opportunities into validated product direction.
