At Zollege, I owned SEO and conversion strategy across 238 school websites and helped achieve a 5.2% organic lead conversion rate on flat traffic in one quarter. I also managed the MarTech branch of the Marketing department with two direct reports.
I rebuilt the campus launch process for a 226-school pipeline, reducing the time to a full online presence from two to four weeks to one week. The team launched websites and connected digital listings and social accounts for new campuses.
I launched HubSpot email and SMS workflows, lead-nurture sequences, and Tuition Savings promotions. Coordinated pop-up, SMS, and email campaigns contributed to 46% year-over-year growth in promo-driven enrollment deals from January to September 2026.
I built the Zollege Mar-Tech Agent in Claude Desktop with a knowledge base and MCP connections to live systems, and used Claude Code in a design-to-brief-to-code workflow for the Jekyll/Liquid site network. Earlier at Zollege, I built branded websites and data-driven campus pages with state-specific compliance copy.
