Open to opportunities

Francis Oleynick

@frankwritescopy

Message

Copywriter and brand voice architect who turns cultural insight into compelling campaigns.

United States

Message

What I'm looking for

I seek creative roles where I lead brand voice and campaign strategy, mentor teams, and produce measurable, culturally resonant work.

I am a copywriter and brand voice architect with broad agency and client-side experience creating voice architecture, campaign concepts, and conversion-driven content. I’ve led brand voice development and 360° campaign adaptations for national brands, and I move quickly from trend awareness to polished executions.

Across roles at Thunderclap Design, TMS, Capital One, YETI, The Designory, Geometry Global, and TracyLocke, I developed headlines, scripts, treatments, and kid-friendly narratives that improved engagement and strengthened partnerships with major clients such as McDonald’s, Starbucks, Disney, Bass Pro Shops, and NASCAR.

I mentor junior creatives, build cross-functional alignment, and deliver measurable results—launching post-conversion emails that generated $180K in spend in two weeks and boosting global reach through editorial-style brand ambassador interviews—while maintaining editorial precision, SEO best practices, and social-first adaptability.

Experience

Work history, roles, and key accomplishments

Current

Senior Copywriter

Current

Thunderclap Design

May 2024 - Present (2 years 1 month)

Led brand voice development and concept ideation for 360° campaigns and quick-turn projects; spearheaded sports-marketing partnerships and client presentations to strengthen stakeholder alignment.

Brand Voice Campaign Development Sports Marketing Presentation Remote Collaboration

Senior Copywriter

TMS

Nov 2022 - May 2024 (1 year 6 months)

Cultivated inclusive team culture while mentoring junior creatives and developing kid-friendly voice architecture that improved engagement and partnership outcomes.

Team Leadership Trend Awareness Kid Friendly Copy Mentorship Stakeholder Management Creative Development

Senior Copywriter

Capital One

Jul 2021 - Aug 2022 (1 year 1 month)

Delivered conversion-driven content and client presentations, launching post-conversion emails that increased spend by $180,000 within two weeks.

Conversion Email Marketing Concept Refinement

Senior Copywriter

YETI

Feb 2021 - Jul 2021 (5 months)

Boosted global reach through editorial-style ambassador interviews and restructured product descriptions to create authentic outdoor-focused voice and improve engagement.

Product Descriptions Pitch Development Remote Collaboration Voice Development Content Strategy

Copywriter

The Designory

Oct 2020 - Jan 2021 (3 months)

Integrated creative strategy across touchpoints by building brand identity assets, character breakdowns, and pre-production storyboards to guide media development.

Brand Identity Storyboarding Creative Strategy Cross Functional Collaboration

Global Copywriter

Geometry Global

Aug 2020 - Oct 2020 (2 months)

Revitalized post-pandemic storylines and unlocked new shopper engagement across key platforms by charting fresh creative territories and adapting to shifting consumer behavior.

Global Copy Platform Strategy Post Pandemic Positioning

Copywriter

TracyLocke

Jun 2016 - Feb 2020 (3 years 8 months)

Crafted broadcast, mobile, and experiential messaging for major CPG brands and integrated AI tooling to streamline activations within a fast-paced agency environment.

Messaging CPG Integration Content Strategy