Francois Correia

I am a bilingual British–Brazilian linguist and creative leader with over 13 years of international experience in localization, marketing, and communications. I combine creative intuition with analytical precision to deliver culturally resonant multilingual experiences for global brands.

I have led multilingual content localization and creative adaptation for clients including Unilever, Burberry, Adidas, LinkedIn, Porsche Design, Rimmel London, KLM, and Visit Orlando, and managed remote teams of translators, reviewers, and creative writers to ensure linguistic accuracy across markets.

I design and implement localization strategy, QA frameworks, glossaries, and style guides—having defined linguistic frameworks for Burberry and Unilever—and I drive improvements through KPI tracking, linguistic data analysis and A/B testing to refine localized messaging.

I am passionate about building teams, optimizing workflows, and elevating brand voice through storytelling and cross-cultural communication, with hands-on experience in CAT/TM tools and collaboration platforms.