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Poliana Souza

@polianasouza

Local Experience Manager at OKX, improving Brazilian-market content operations with AI-assisted planning and localization workflows.

Brazil
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At OKX, I own local-experience and localization strategy execution for Brazil, partnering with Product, Engineering, Growth, and Marketing. I also pilot AI-powered tools, including a content calendar that helps plan and prioritize work using search, trend, and support data.

As Language Manager at OKX, I run localization projects across product UI, marketing campaigns, and support content using Smartling, Contentful, and String Manager. I designed and built an AI-powered QA and risk-reporting system that locates flagged UI content and prioritizes remediation, reducing manual review effort at scale.

I manage freelance linguist and vendor operations end to end, and own localization KPIs and budget planning. I assess machine-translated and AI-generated content with human review, while maintaining style guides, glossaries, and translation memories.

Earlier, I translated and localized marketing and product content for various clients, including Nike, and translated and reviewed communications from Volkswagen Truck & Bus’s German head office for the Brazilian team. My background includes translation studies, linguistics, and business management.

Experience

Work history, roles, and key accomplishments

OKX logoOK
Current

Local Experience Manager

May 2025 - Present (1 year 6 months)

Owns local-experience and localisation strategy execution for the Brazilian market, partnering with Product, Engineering, Growth, and Marketing. Evaluates and implements AI-powered tooling, audits workflows, and designs Voice of Customer systems.

VC

Translator and Proofreader

Various Clients

Jan 2018 - Dec 2022 (4 years 11 months)

Translated and localised marketing and product content, including product launch and e-commerce product descriptions for Nike, with a focus on tone, style, and brand voice adaptation.

Volkswagen Truck & Bus logoVB

Bilingual Executive Assistant

Volkswagen Truck & Bus

Aug 2011 - Mar 2016 (4 years 7 months)

Translated and reviewed corporate content and communications from the German head office, ensuring accuracy and timely delivery to the Brazilian team.

Education

Degrees, certifications, and relevant coursework

ESPM logoES

ESPM

Certification, SEO and Conversion

2025 - 2025

Certification in SEO and Conversion: The Power of Organic Traffic from ESPM, completed in 2025.

Localization Institute logoLI

Localization Institute

Certification, Vendor Management

2024 - 2024

Certification in Vendor Management from the Localization Institute, completed in 2024.

Localization Institute logoLI

Localization Institute

Certification, Quality Management

2023 - 2023

Certification in Quality Management from the Localization Institute, completed in 2023.

Pontifical Catholic University of Rio de Janeiro logoPJ

Pontifical Catholic University of Rio de Janeiro

Certification, UX Writing

2022 - 2022

Certification in UX Writing from PUC-Rio, completed in 2022.

Pontifical Catholic University of Rio de Janeiro logoPJ

Pontifical Catholic University of Rio de Janeiro

Graduate Degree, Translation Studies

2020 - 2022

Graduate Degree in Translation Studies from Pontifical Catholic University of Rio de Janeiro, completed in 2022.

OF

Oswaldo Aranha Foundation

MBA, Business and Management

2011 - 2012

MBA in Business and Management from Oswaldo Aranha Foundation, completed in 2012.

University of the State of Rio de Janeiro logoUJ

University of the State of Rio de Janeiro

Bachelor, Linguistics

2005 - 2009

Bachelor in Linguistics from the University of the State of Rio de Janeiro, completed in 2009.

Tech stack

Software and tools used professionally

Availability

Open to opportunities

Location

Brazil

Authorized to work in

Salary expectations

30k+ BRL

Job categories

Localization Project Manager
Local Experience Manager
Language Manager

Skills

Localization Project Management
Localization Strategy
Localization Operations
TranslationProofreading
Brazilian Portuguese Localization
Machine Translation
AI Workflow Integration
AI Content Operations
Localization Quality AssuranceVendor Management
Localization Budget Management
Localization KPIs
Linguistic Quality Assessment
Cultural Adaptation

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