At RIFF LAB, I set up and manage Meta Pixel and Meta Events Manager for client ad campaigns, configuring conversion events and checking that they fire and attribute correctly.
For Perkee, an international client in Puerto Rico, I delivered a paid campaign with Meta Pixel conversion tracking from launch through reporting.
I maintain UTM structures across campaigns and landing pages, use Brevo as the email and CRM layer, and investigate discrepancies between ad platform reporting and campaign results.
At Grupo FMHOUSE, I supported campaign execution and reporting across multiple brands. I’m also studying Google Tag Manager and PostHog fundamentals, including event and tag structures, triggers, and basic implementation.
