Open to opportunities

Dzmitry Kaliada

@dzmitrykaliada

Message

I’m an SEO Lead driving scalable organic growth through technical strategy and content systems.

Poland

Message

What I'm looking for

I want to own SEO/AEO end-to-end and drive scalable organic growth with technical architecture, schema, and content systems. I enjoy cross-functional leadership, workflow automation, and delivering measurable traffic, leads, and AI visibility improvements.

I’m an SEO Lead with 10+ years of industry experience across B2B SaaS, Fintech, E-commerce, and home-services projects. I’m trusted with full strategic freedom to own end-to-end organic acquisition and deliver scalable growth across local, multi-location, and international markets.

I design high-impact growth campaigns that blend content strategy with technical architecture—schema implementation, internal linking, QA testing, and continuous auditing to protect site health. My work consistently focuses on measurable outcomes: organic traffic, user acquisition, leads, and AI visibility/citations.

In leadership roles, I coordinate cross-functional teams and partners—writers, developers, QA, PR, product, internal stakeholders, and external vendors—to launch and improve landing pages and service articles on an ongoing cadence. I also standardize workflows using documentation, SOPs, and automated frameworks so performance compounds over time.

Some results I’m proud of include increasing organic acquisition traffic by 17x in 1.5 years for a B2B SaaS project, scaling organic users from 150,000 to 500,000 in a year for multi-location service work, and building from 0 to 150 organic leads/month through consistent content strategy and technical auditing.

Experience

Work history, roles, and key accomplishments

SEO & AEO/GEO Lead

Payabl.com

Jun 2025 - Apr 2026 (10 months)

Led end-to-end SEO and GEO/AEO content strategy, including lead forecasting, acquisition modeling, and paid/organic budget allocation for EU/UK regions. Implemented AI-optimized content briefs, schema enhancements, and workflows to improve AI traffic and citations, and managed vendors/partnerships for link building and reporting.

SEO AEO GEO LLM SEO Content Strategy Paid and Organic Coordination Workflow Support E E A T Link Building Vendor Management Partnerships Internal Linking

SEO Team Lead

EPAM Systems

Sep 2023 - Jul 2025 (1 year 10 months)

Directed remote SEO operations across multiple B2B SaaS, hardware, and service clients in EMEA, coordinating tasks and QA. Delivered acquisition growth through site architecture restructuring and scalable local/multi-location SEO campaigns, supported by analytics reporting and process automation.

SEO Operations Site Structure Local SEO Multi Location SEO performance reporting Spreadsheets Process Automation Structured documentation Internal Linking

SEO Team Lead

Soft-FX

Apr 2020 - Jul 2023 (3 years 3 months)

Scaled organic traffic for a B2B SaaS project by launching global acquisition initiatives across US, EU, and AU markets. Built lead generation and rankings through content strategy, competitive auditing, technical architecture, schema markup, internal linking, and partnership-driven backlink acquisition.

SEO Content Strategy Competitive Audits Technical SEO Internal Linking Link Building Partnerships

Technical SEO Specialist

AZDS

May 2019 - Jul 2023 (4 years 2 months)

Optimized technical SEO health, schema markup, and site architecture for luxury hotel, home-services, and similar enterprise clients. Conducted audits and QA checks, worked with engineering/product teams remotely on fixes, and maintained documentation to support smooth deployments.

Technical SEO QA Google Search Console Indexed Page Optimization Remote Technical Support Documentation

Senior SEO specialist

Corporation M8

Dec 2018 - Apr 2020 (1 year 4 months)

Managed end-to-end SEO roadmap and coordination for multiple high-traffic e-commerce and service properties. Improved organic traffic using technical improvements, schema optimization, scalable internal linking, and mentored junior staff while aligning organic efforts with paid media teams.

Team Coordination Internal Linking E commerce SEO Mentorship

SEO specialist

Websfera.by

Jul 2017 - Nov 2018 (1 year 4 months)

Managed SEO strategy, client coordination, and technical support for multiple client websites, delivering monthly performance audits and reporting. Improved organic traffic through site structure redesign and implemented local/multi-location SEO with profile updates and structured schema markup.

SEO Strategy Client Coordination Technical SEO Site Structure Local SEO Profile Updates