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Francisco Borges Costa

@franciscoborgescosta

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Senior Brand Manager at FRIKA SOLUTION, leading Dubai campaigns and building the FBC brand from the ground up.

Portugal

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At FRIKA SOLUTION, I lead marketing and communication strategies for brand growth in the Dubai market, working remotely. I develop integrated campaigns across digital, Meta, print, and events.

I founded and developed FBC from the ground up, shaping its visual identity, designing clothing collections, and leading promotional strategies. I also managed influencer campaigns with Luísa Sonza, Ana Guiomar, Olivia Ortiz, and Carolina Carvalho.

At MY CORPORATE CONTENT and SINGULARITY DIGITAL ENTERPRISE, I supported digital marketing initiatives across social media, email marketing, and online advertising. I analyzed campaign performance and coordinated creative assets with internal teams.

My background includes Advertising and Public Relations, a Master of Design, and training in luxury fashion business management and digital marketing. I’ve also contributed to marketing and advertising projects for VOGUE AND GQ.

Experience

Work history, roles, and key accomplishments

Current

Senior Brand Manager

Current

Frika Solution

Jan 2023 - Present (3 years 9 months)

Led marketing and communication strategies for brand growth in the Dubai market. Developed and executed integrated campaigns across digital, meta, print, and events, managing client relationships and creative teams.

Marketing Strategy Brand Management Integrated Campaigns Digital Marketing Media Planning Customer Relationship Management Team Leadership

Brand Manager

My Corporate Content

Jan 2022 - Jan 2023 (1 year)

Supported planning and execution of digital marketing initiatives including social media, email marketing, and online advertising. Analyzed campaign performance and optimized strategies based on data insights.

Digital Marketing Social Media Email Marketing Online Advertising Data Analysis Campaign Optimization

Junior Brand Manager

Singularity Digital Enterprise

Jan 2021 - Jan 2022 (1 year)

Supported planning and execution of digital marketing initiatives including social media, email marketing, and online advertising. Analyzed campaign performance and coordinated with internal teams to deliver creative assets.

Digital Marketing Social Media Email Marketing Online Advertising Data Analysis Campaign Optimization

Marketing and Advertising

Vogue and GQ

Jan 2020 - Jan 2021 (1 year)

Contributed to marketing and advertising projects for high-profile media brands. Assisted in campaign concept development, client presentations, and content production.

Marketing Advertising Campaign Development Client Presentations Content Production

Customer Service Advisor

Farfetch

Jan 2019 - Dec 2019 (11 months)

Responded to customer inquiries via several channels. Managed a high-volume workload within a deadline/KPI-driven environment, meeting performance benchmarks in speed, quality, and volume.

Customer Service Communication Skills KPI Management Multichannel Support

Team Leader

Salesland Group

Jan 2017 - Dec 2018 (1 year 11 months)

Supported planning and execution of digital marketing initiatives. Won best seller agent prize in the North of Portugal zone and managed employment training for commercial promoters.

Team Leadership Sales Training Digital Marketing Communication Skills

Commercial Promoter

Salesland Group

Jan 2016 - Dec 2018 (2 years 11 months)

Conducted commercial prospecting of partners and customers. Interacted with current and potential customers through active business contact and developed marketing and communication strategies.

Sales Prospecting Customer Interaction Marketing Strategy Communication Skills

Founder and Brand Developer

FBC

Jan 2022 - Present (4 years 9 months)

Founded and developed the brand FBC from the ground up, overseeing design, visual identity, and promotional strategies. Managed influencer marketing campaigns with notable personalities to expand brand awareness.

Brand Development Fashion Design Visual Identity Promotional Strategy Influencer Marketing

Education

Degrees, certifications, and relevant coursework

Lisbon University

Master of Design, Fashion Design

2021 - 2023

Master’s degree in Fashion Design with a strong focus on creativity, visual storytelling, and brand identity. Developed skills in concept development, trend analysis, and design processes, combining creative vision with strategic thinking.

IPV

Degree of Advertising and Public Relations, Advertising and Public Relations

2017 - 2020

Bachelor’s degree focused on strategic communication, brand development, and public relations. Gained a strong foundation in advertising concepts, media planning, consumer behavior, and creative campaign development.

L'Università Commerciale Luigi Bocconi

Luxury Fashion Business Management, Luxury Fashion Business Management

Intensive program focused on strategic management of luxury brands, market analysis, premium consumer behavior, brand positioning, pricing strategies, and international business models. Development of a strategic mindset applied to the luxury and fashion industries, with strong emphasis on branding and innovation.

Google Academy

Digital Marketing, Digital Marketing

Intensive course in Digital Marketing, focused on acquisition strategies, online performance, and digital communication. Development of skills in SEO, SEM, Social Media, digital campaigns, metrics analysis, and performance optimization, with a results-driven approach to brand growth in digital environments.

Singularity Digital Enterprise

Power BI, Data Analysis and Business Intelligence

Specialized training in data analysis and business intelligence, using Power BI for dashboard creation, data visualization, reporting, and strategic decision-making support. Practical application of data insights to marketing, sales, and overall business performance.