Lia User

At IoT-Pool, I plan and create content for social media, newsletters, the blog, and YouTube in Portuguese and English. I also develop seasonal and promotional campaigns, write product and B2B copy, and manage product pages on Shopify.

As a freelance Social Media Manager for Quiksilver Portugal, I managed social media for three stores, adapting content to each local audience while keeping a consistent brand image. Campaigns reached 20K+ views and 4K+ accounts in 30 days.

For AZ Houses, I built the brand’s digital communication from scratch, creating a visual language for premium accommodation through editorial composition, typography, and photo direction. I also co-founded Capacitae, a youth employability platform selected for the Jovem Empreendedor 2026 exhibition, and was responsible for its visual identity, UI design, communication strategy, and jury pitch.

At Caneta Lusófona Newspaper, I led the design team through a full rebrand, creating brand identity guidelines and editorial design and rebuilding the social media visual identity. I’m looking for a team where content, brand, and design are part of the same work, and where I can keep growing alongside people who do this well.