Open to opportunities

Francesca Massera

@francescamassera

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Digital Project Manager with expertise in global platform management.

Italy

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What I'm looking for

I am looking for a role that fosters collaboration, encourages innovation, and offers opportunities for professional growth.

I am a dedicated Digital Project Manager with extensive experience in managing websites, CRM, and e-commerce across international markets. Currently, I lead a team at Publicis Sapient, overseeing digital transformation projects and ensuring timely delivery while optimizing resources and maintaining strong client relationships. My analytical skills enable me to drive continuous optimization of digital campaigns and website performance.

Previously, I have worked as a Fashion Buyer, where I managed strategic collaborations with luxury brands, leveraging data to inform decision-making and enhance revenue. My background in project management, combined with my commercial acumen, allows me to align digital strategies with business goals effectively. I am passionate about fostering collaboration among cross-functional teams to enhance customer experiences and drive growth.

Experience

Work history, roles, and key accomplishments

Current

Digital Project Manager

Current

Publicis Sapient

Nov 2023 - Present (1 year 7 months)

Leading a team to oversee digital transformation projects for Citroen, managing project lifecycles, optimizing resources, and ensuring timely delivery. Responsible for client communication, performance analysis, and quality assurance.

Project Management Agile Digital Transformation Performance Analysis Quality Assurance Team Leadership Localization Budget Management

Tutor Master Web Developer

24Ore Business School

May 2023 - Aug 2023 (3 months)

Tutoring students in web development, focusing on TypeScript, JavaScript, HTML, CSS, and Angular. Providing guidance on Git usage and basic algorithms.

Web Development TypeScript JavaScript HTML CSS Angular Git Algorithms Data Structures Teaching

Fashion Buyer

Leam srl

May 2018 - May 2023 (5 years)

Managed strategic collaborations with luxury fashion brands, developed analytics for decision-making, forecasted demand, and negotiated trade terms to enhance operational efficiency.

Fashion Buying Analytics Market Trends Budget Management Relationship Management Strategic Planning

Wholesale Executive Assistant

Tomorrow Ltd

Apr 2017 - Jun 2018 (1 year 2 months)

Supported digital sales initiatives by managing client relationships, optimizing workflows, and preparing performance reports to inform strategic decisions.

Workflow Optimization performance reporting Inventory Management Market Analysis

Merchandising Assistant

Burberry Ltd

Mar 2016 - Mar 2017 (1 year)

Conducted trade reports, managed stock movements, and collaborated with teams to optimize sales and enhance customer experience.

Collaboration Competitive Analysis Customer Experience

Merchandise Assistant Intern

Vivienne Westwood ltd

Jan 2015 - Jan 2016 (1 year)

Assisted in sales analysis, collection briefing, and pricing architecture while collaborating with product developers to maximize sales for upcoming seasons.

Sales Analysis Market Research Pricing Strategy Product Development Presentation Skills Forecasting