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Nicola Riparelli

@nicolariparelli

Technical Project Manager who delivered Salesforce Commerce Cloud initiatives at Alpenite and scaled HUYL to ~€250K annual revenue.

Italy

Message

At Alpenite (Arsenalia Group), I led delivery on Salesforce Commerce Cloud, managing a €1.4M yearly budget and cross-functional teams of 10–15 people. I delivered checkout refactoring, an Adyen cartridge update, and Arabic localization, while integrating enterprise systems including Algolia, Akeneo, Adobe DAM, and CoreMedia.

I founded and scaled HUYL, a home décor e-commerce brand, to ~€250K annual revenue and 8K monthly users. I owned its product lifecycle and built a Shopify ecosystem with custom integrations and an analytics stack using GA4, GTM, and Meta Pixel.

Experience

Work history, roles, and key accomplishments

Current

Founder & Digital Lead

Current

HUYL

Jan 2021 - Present (5 years 8 months)

Founded and scaled a home décor e-commerce brand to ~€250K annual revenue and 8K monthly users. Owned full product lifecycle including design, supply chain, marketing, UX optimization, and finance.

Shopify GA4 GTM META Pixels Ecommerce UX Optimization Marketing Finance

Senior Technical Project Manager

Alpenite (Arsenalia Group)

Jan 2022 - Jan 2025 (3 years)

Led delivery on Salesforce Commerce Cloud (SFCC), managing a €1.4M yearly budget and cross-functional teams of 10-15 people in Agile/Scrum. Delivered key initiatives including checkout refactoring, Adyen cartridge update, and Arabic localization (RTL).

Salesforce Commerce Cloud Agile Scrum Budget Management Team Leadership Adyen Algolia Akeneo Adobe DAM CoreMedia

IT Project Manager

Ginori 1735 (Kering Group)

Jan 2021 - Jan 2022 (1 year)

Led e-commerce transformation to headless/API-driven architecture. Coordinated multiple vendors and internal teams across complex system integrations.

Drupal Commerce Layer Microsoft Dynamics AX AWS Elasticsearch Headless Commerce Vendor Management