At Better Collective, I manage paid media across Apple Search Ads, Google, Meta, and Twitter. I also developed NFL campaign launch documentation and operational processes for the Action Network app.
At Underdog, I led paid acquisition campaigns across Google, Meta, Snapchat, YouTube, and programmatic platforms. By reallocating spend from inefficient placements to higher-performing campaigns, I helped increase app installs by 20% while improving media efficiency.
Earlier, I executed client campaigns at Within Agency and developed go-to-market strategies at Portmanteau Home that increased sales by 10%. I use tools including Claude, Gemini, ChatGPT, and Perplexity to support campaign analysis, creative ideation, reporting, and workflow automation.
