Florian Maass
@florianmaass
Experienced communications and AI analyst blending PR, editorial expertise, and AI model evaluation.
GermanyWhat I'm looking for
I am a communications professional and AI analyst with a long track record in editorial management, PR, and project leadership across agencies and international chambers of commerce.
I have led communications teams, edited business magazines, managed PR campaigns for corporate and tourism clients, and delivered content across print, TV and digital channels.
Recently I evaluate and train AI models (text, audio, video) and combine that with SEO, online marketing and content strategy to improve model outputs and client reach.
I am pragmatic, results-oriented and experienced working with freelancers, cross-functional teams and global clients, bringing both creative content skills and technical familiarity to solve communications and AI challenges.
Experience
Work history, roles, and key accomplishments
AI Analyst
AI-DDA / Samsung
Jun 2025 - Present (6 months)
Conduct AI analysis and evaluation work for Samsung projects, performing model assessment and data-driven recommendations since joining in 2025.
AI Model Evaluator
Outlier
Sep 2024 - Present (1 year 3 months)
Evaluate text, audio and video outputs of new LLM models to assess quality and alignment, contributing to model improvement since 2024.
PR Editor
PER Agency
Aug 2023 - Aug 2024 (1 year)
Served as PR editor delivering communications and content for clients including banks and consulting firms across press relations and editorial tasks from 08/2023 to 08/2024.
Project Manager, PR Consultant
MaassMedia
Apr 2020 - Jul 2023 (3 years 3 months)
Managed PR and market advisory projects for tourism clients in Riga and Hamburg, delivering campaigns and content from 04/2020 to 07/2023.
Freelance Project Manager
Maxpress Agency
Jun 2019 - Apr 2021 (1 year 10 months)
Delivered freelance project management and PR editorial services for public and private sector clients including Helios and DRK between 06/2019 and 04/2021.
Head of Communication
German-Baltic Chamber of Commerce
Jun 2017 - Jun 2019 (2 years)
Led communications, PR and marketing and served as editor-in-chief of the English-language business magazine Aktuell from 06/2017 to 06/2019, increasing visibility of chamber activities.
PR Manager and Copywriter
Gabriele Richter PR
Jun 2014 - Jul 2016 (2 years 1 month)
Managed PR and copywriting for travel destinations, hotels and restaurants, producing campaigns and editorial content from 06/2014 to 07/2016.
Editor and Writer
Kern Media Verlag
Sep 2012 - May 2014 (1 year 8 months)
Contributed as editor and writer for multiple print magazines covering business, logistics and lifestyle topics between 2012 and 2014.
TV Editor
Ern Medien
May 2004 - Feb 2007 (2 years 9 months)
Produced and edited television content for the show 'Ethics' on N24 from 05/2004 to 02/2007, overseeing editorial research and broadcast segments.
Head of Content Unit
Fresh Content
Jun 2001 - Jun 2003 (2 years)
Led a 24-editor content unit and managed web and media projects for corporate clients including Grundig and Bertelsmann from 06/2001 to 06/2003.
Education
Degrees, certifications, and relevant coursework
Association for Professional Education Hamburg
Certificate (Business English), Business English
2015 - 2015
Grade: very good
Completed Business English for Advanced Learners in 2015 with a very good evaluation.
WKWBS Training (WBS Klett)
Marketing Consultant (further education), Marketing / Online Marketing
2010 - 2011
Grade: very good
Completed further education as a Marketing Consultant with focus on online marketing and SEO in 2010–2011 with a very good evaluation.
HWP Hamburg
Social Economist, Business Administration and Sociology
2004 - 2006
Grade: 1.7
Studied Business Administration and Sociology and graduated as a Social Economist in 2006 with grade 1.7.
UHUniversity of Hamburg
Political Science and Economics
2002 - 2004
Studied Political Science, Economics, and Journalism from 2002 to 2004.
FEFriedrich-Alexander University Erlangen
Law and Political Science
2000 - 2002
Studied Law and Political Science with additional coursework in English Language and History from 2000 to 2002.
New Yorker Staatszeitung (Trainee Program)
Trainee Program (Volontariat equivalent), Journalism
1999 - 2000
Grade: very good
Completed a trainee program analogous to the German Volontariat in 1999–2000 with a very good evaluation.
AWO Nuremberg (Civil Service)
Public Relations
1996 - 1998
Completed civil service in Public Relations at AWO Nuremberg from 1996 to 1998.
Rudolf Steiner School Nuremberg
High School Diploma (Abitur), General secondary education
Completed high school diploma (Abitur) at Rudolf Steiner School Nuremberg in 1996.
Availability
Location
GermanyAuthorized to work in
Job categories
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