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Theresa Farrack

@theresafarrack

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Experienced content and digital media specialist blending SEO, copywriting and AI training expertise.

Germany

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What I'm looking for

Ich suche Rollen, in denen ich Content-Strategie, SEO und datengetriebene Medienanalyse verbinden kann, ideal in einem kreativen, kollaborativen Umfeld.

Ich bin eine erfahrene Content- und Digital-Media-Spezialistin mit Fokus auf SEO, Text und Content-Marketing, die seit mehreren Jahren erfolgreich in Agenturen, Medien und als freie Texterin arbeitet.

Meine berufliche Laufbahn reicht von Content Managerin-Positionen über Blogger- und Redaktionspraktika bis hin zu aktuellen Rollen als Digital Media Analyst und AI Trainer, wobei ich kontinuierlich Fähigkeiten in Storytelling, Branding und Content-Strategie ausgebaut habe.

Ich habe einen Master of Arts in Angewandter Medienforschung (Technische Universität Dresden) und mehrere unabhängige Veröffentlichungen zu Markenpersönlichkeit und dem Arbeiten als Texter*in veröffentlicht.

Ich lege Wert auf dateninformierte Content-Entscheidungen, nutzerzentrierte Kommunikation und die Verbindung von kreativem Schreiben mit technischer SEO- und Analysekompetenz.

Experience

Work history, roles, and key accomplishments

Current

Digital Media Analyst

Current

SKILLR - Digitale Lernplattform

Jan 2025 - Present (9 months)

Analyze digital learning product performance and user engagement metrics to optimize content delivery and increase learning retention across the platform.

Analytics Google Analytics A B Testing Data Visualization L&D Platforms

Current

AI Trainer

Current

Scale Labs

Jul 2024 - Present (1 year 3 months)

Train and fine-tune machine learning models by curating datasets and providing high-quality annotations to improve AI performance and reliability.

Data Annotation Model Evaluation Prompt Engineering Quality Assurance Python NLP Data Labeling

Current

Freie Texterin

Current

Farrack

Jan 2018 - Present (7 years 9 months)

Deliver SEO-focused copy and content marketing pieces for clients, improving organic search visibility and engagement through targeted editorial strategy.

Content Strategy Storytelling Keyword Research Editing CMS Content Marketing

Content Managerin

Ego_Ist Fashion GmbH

Nov 2017 - Nov 2018 (1 year)

Oversaw content for fashion brand channels, producing product copy and campaign materials to support brand positioning and online sales.

Content Creation Product Descriptions SEO Brand Voice CMS

Content Managerin

Wonderword

Apr 2016 - Jun 2017 (1 year 2 months)

Managed content production and SEO for Wonderword, increasing site relevance through optimized articles and coordinated editorial calendars.

Content Management SEO Copywriting CMS Analytics

Bloggerin

Schüssler Salze

Sep 2013 - Apr 2015 (1 year 7 months)

Authored blog content on natural health topics to grow readership and engagement for the Schüssler Salze brand.

Content Writing SEO Editorial Calendar

Praktikantin

BILD

Aug 2012 - Aug 2012 (0 months)

Supported editorial teams with research and copy tasks during an intensive month-long internship at a national news outlet.

Editorial Research Fact Checking Interpersonal Communication

Texterin für Businesspläne

Client01 Unternehmercoaching

Sep 2010 - Feb 2011 (5 months)

Wrote business plans and supporting documents for entrepreneurs as part of coaching engagements to facilitate funding and strategy alignment.

Business Writing Market Research

Copywriter

Cosmopolls GmbH

Jun 2010 - Oct 2010 (4 months)

Produced persuasive copy and conducted interviews for market research projects to support client branding and survey initiatives.

Copywriting Interviewing Market Research Survey Design Storytelling Branding

Content Marketing Praktikantin

Sächsische Zeitung

Feb 2010 - May 2010 (3 months)

Assisted with content marketing tasks and newsroom support, contributing to articles and local media projects during the internship.

Content Marketing Journalism Research Writing

Promoterin

Khatami Marketing Services

Aug 2009 - Oct 2009 (2 months)

Conducted field promotion activities to increase brand awareness and customer engagement for client campaigns.

Field Promotion Customer Engagement event support Communication Brand Representation

Education

Degrees, certifications, and relevant coursework

Technische Universität Dresden

Master of Arts, Media Research / Applied Media Studies

2014 - 2016

Grade: 1.8

Activities and societies: Semester abroad at Charles University Prague

Master of Arts in Angewandter Medienforschung completed with grade 1.8, including a semester abroad in Media Studies at Charles University Prague.

Technische Universität Dresden

Bachelor of Arts, Media Studies

2011 - 2014

Grade: 2.0

Activities and societies: Bachelor thesis on YouTubers and youth consumption behavior

Bachelor of Arts in Medienforschung / -praxis completed with grade 2.0; thesis on YouTubers and influence on identity construction and youth consumption behavior.