Open to opportunities

Maria Paredes

@mariaparedes

Message

I’m a senior UI/UX designer focused on user-centered, data-driven digital product experiences.

Colombia

Message

What I'm looking for

I’m looking for a team where I can lead user-centered UI/UX work, partner with product managers and developers, and use behavioral analytics to iterate on prototypes—so we build accessible, high-usability digital products.

I’m a proactive, driven UI/UX designer based in Colombia, with over 10 years of experience creating user-centered solutions for digital products. I enjoy creative challenges and lead work that blends user experience and innovation methodologies.

Across UX processes—from concept development and wireframing to prototyping and visual design—I’ve delivered experiences that reduce friction, improve retention, and enhance overall user satisfaction. My approach combines user research, behavioral data analysis, and design to propose improvements that are clearer, more accessible, and easier to use.

I’ve collaborated closely with product managers, designers, and developers, and I’ve led teams to build digital products with high standards of design and usability. I design and optimize internal products (including using behavioral analytics tools like Pendo) and guide iterative cycles through team feedback and user testing.

Experience

Work history, roles, and key accomplishments

Senior UI/UX Designer

Truelogic

Jan 2021 - Jan 2026 (5 years)

Designed and optimized internal products for Greenshades (USA) payroll and tax management platform. Partnered with the Product Manager and used Pendo behavioral analytics to identify friction points, then delivered data-driven UX improvements via wireframes, user flows, and high-fidelity prototypes with user testing feedback.

UI UX Design Product Design Wireframing User Flows Behavioral Analytics (Pendo)User Testing Cross Functional Collaboration

UI UX Lead

Xperience Design

Jan 2019 - Jan 2021 (2 years)

Led the UX team designing solutions for Bancolombia Empresas (Colombia). Collaborated with product, project, and development teams to deliver user-centered digital products with high design and usability standards.

UX Leadership User Centered Design Wireframing User Flows Responsive Design Team Management

UI UX Designer

Systemico Software

Jan 2016 - Jan 2018 (2 years)

Created wireframes, user flows, and high-fidelity prototypes for mobile and web applications across various clients. Worked closely with implementation teams to support successful delivery of designed experiences.

UX Design Wireframing User Flows Mobile UX

Graphic designer & Web

Clever Estudio

Jan 2015 - Jan 2017 (2 years)

Designed HTML5/CSS3 websites, e-commerce platforms, and marketing assets, including social media content. Worked directly with clients on branding and corporate identity and delivered creative for digital channels.

Web Design HTML5 CSS3 Graphic Design Branding Social Media Creative

Graphic Designer

Turepuestoya.com

Jan 2012 - Jan 2014 (2 years)

Developed advertising campaigns for automotive companies, including animated banners and character design. Produced creative assets for digital marketing initiatives to support client promotions.

Graphic Design Campaigns Character Design Digital Illustration Marketing Creative