Firdausi Muhammad

I’m a content marketer and email strategist with a biochemistry research background, writing with the precision of a scientist and the instincts of a storyteller. I build content systems that move audiences—from SEO-optimised articles and thought leadership to full email lifecycle flows and social copy.

My edge is cross-functional range: I translate technical complexity for any audience, adapt to brand voice quickly, and connect content output directly to business objectives. I’ve worked across B2C wellness/health, SaaS onboarding, DTC, and institutional sectors, always pairing evidence-based messaging with persuasive storytelling.

In my independent practice (Firdausiwrites), I designed complete email lifecycle flows (welcome, promotional, cart abandonment, post-purchase, re-engagement) and made copy decisions data-accountable by tracking attribution and benchmarking performance. I also led SaaS onboarding lifecycle strategy in Klaviyo—writing activation trigger copy and churn-reduction campaigns using event-based segmentation.

I’ve supported brands and organisations through product launch campaigns, newsletters, landing page copy, and multi-format thought leadership (articles, LinkedIn posts, newsletter segments, and carousels). I’m currently a remote content & copywriting volunteer with iHealth and Wellness Foundation, synthesising health evidence into accessible, trust-building educational content while maintaining scientific accuracy.