Looking for a job

Fiona Walsh

@fionawalsh

Creative Operations Manager at Verve who built workflows supporting €50M+ annual revenue and clearer team capacity planning.

Ireland

Message

At Verve, I led creative operations and project lifecycles across multidisciplinary teams, implementing workflows that supported high-quality creative work tied to €50M+ annual revenue. I also created real-time visibility into team capacity, skills, and availability.

At Monks, I directed EMEA operations and resource planning for distributed teams supporting €25M+ annual revenue. I delivered operational dashboards and KPI reporting, and implemented resource management systems to balance client demand with team availability.

Earlier, at True Digital, I implemented TrafficLive workflow systems to improve resource allocation, budget control, and project turnaround times. Across my roles, I’ve managed creative workflows, capacity planning, and external partners, and I’m PRINCE2 Foundation and Practitioner certified.

Experience

Work history, roles, and key accomplishments

Creative Services Director

Verve

Jul 2025 - Jun 2026 (11 months)

Led end-to-end creative operations and project lifecycles across multi-disciplinary teams, implementing operational infrastructure and workflows to support €50M+ annual revenue. Provided real-time visibility of team capacity and prepared operational reporting for senior leadership.

Creative Operations Project Management Workflow Design Resource Planning Freelance Management Stakeholder Management Reporting Onboarding Process Improvement

Operations Director

Monks

Apr 2025 - Jul 2025 (3 months)

Directed EMEA operations and resource planning for globally distributed teams, supporting delivery of €25M+ annual revenue. Led daily operations and resource management, delivering operational dashboards and KPI reporting.

Operations Management Resource Planning KPI Reporting Process Improvement Risk Mitigation Freelance Management Training Onboarding

Associate Operations Director

Monks

Feb 2022 - Apr 2025 (3 years 2 months)

Operations Management Resource Planning KPI Reporting Process Improvement Risk Mitigation Freelance Management Training Onboarding

Creative Operations Manager

Monks

Mar 2020 - Feb 2022 (1 year 11 months)

Operations Management Resource Planning KPI Reporting Process Improvement Risk Mitigation Freelance Management Training Onboarding

Operations Manager

True Digital

Dec 2015 - Dec 2019 (4 years)

Led creative resource management for creative, tech, strategy, and UX teams across client accounts. Implemented TrafficLive workflow systems, improving resource allocation and project turnaround times, and developed capacity planning reports.

Resource Management Capacity Planning Workflow Implementation Vendor Management Continuing Professional Development (CPD)Data Driven Decision Making

Creative Services Manager

EMO Unlimited

Dec 2014 - Dec 2015 (1 year)

Managed end-to-end workflows and resourcing across creative and tech teams, overseeing workflow through internal teams and external vendors. Commissioned photographers, videographers, and other creative vendors.

Workflow Management Resource Allocation Vendor Management Freelance Management

Creative Services Manager

McCann

Feb 2012 - Dec 2014 (2 years 10 months)

Implemented resource management systems and trained staff, managing creative and tech resource allocation and capacity planning. Commissioned photographers and video production partners, and managed freelancers.

Resource Management Capacity Planning Vendor Management Freelance Management Training Documentation

Production Manager

McCann

Nov 2006 - Feb 2012 (5 years 3 months)

Managed production processes, including commissioning photographers and video production partners, purchasing stock imagery and print, and managing freelancers. Oversaw documentation, reporting, and vendor processes.

Production Management Vendor Management Freelance Management Documentation Reporting