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Fida Hussain

@fidahussain1

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I design complex web and mobile products, from property operations to loyalty wallets and fintech flows.

Pakistan

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What I'm looking for

I'm looking to design user-centered digital products where I can shape product strategy, information architecture, design systems, and end-to-end experiences alongside product and engineering teams.

At CodingCops, I lead end-to-end UX for a multi-role property management system, designing scalable dashboards, task workflows, and role-based access for owners, tenants, and vendors.

I turn FRDs and PRDs into intuitive user flows, information architecture, and atomic design systems that support high-density operational work across finance, maintenance, tasks, and community.

Across MERIT, WolfBet, TGA, Gully Cricket, and WriteSea, I’ve designed loyalty-wallet journeys, deposit and withdrawal flows, public-service portals, design systems, and B2B SaaS experiences. My work includes user research, UX audits, wireframes, high-fidelity interfaces, prototyping, and developer handoff.

I also contribute to Pakistan’s UX community by organizing meetups and creating spaces for designers and industry experts to discuss design trends and challenges.

Experience

Work history, roles, and key accomplishments

Current

Product Designer

Current

CodingCops

Oct 2025 - Present (11 months)

Led end-to-end UX for a multi-role property management system, designing scalable dashboards and role-based access models. Defined information architecture and an atomic design system to support complex operational flows.

UX Design Information Architecture Design Systems Wireframing Prototyping Figma User Flows Role based Access

Current

Moderator & Volunteer

Current

UX Design in Pakistan (UXDP) community

Mar 2023 - Present (3 years 6 months)

Planned and organized community meetups for design enthusiasts to discuss trends and challenges.

Community Management Event Planning UX Design

Product Designer

Merit Innovations

Aug 2025 - Oct 2025 (2 months)

Led product discovery for a multi-asset loyalty wallet, defining user stories, journeys, and flows. Scoped key features and structured information architecture and payment rules.

Product Discovery User Stories User Journeys Wireframing Information Architecture Figma

Senior Product Designer

WolfBet

Feb 2025 - Aug 2025 (6 months)

Designed wallet-style deposit and withdrawal flows, applying fintech UX best practices. Created a modern design language with engaging microinteractions and structured user journeys.

FinTech UX User Flows Micro Interaction Visual Design Prototyping Figma

Senior Product Designer

Transport General Authority (TGA)

Feb 2025 - Mar 2025 (1 month)

Enhanced information categorization and user flows for the TGA beneficiary dashboard. Designed layouts and high-fidelity designs for the TGA web portal.

UX Design Information Architecture User Flows High Fidelity Designs Figma

Design Consultant

Fast Nexa

Aug 2024 - Feb 2025 (6 months)

Developed comprehensive style guides for consistent branding. Collaborated with marketing teams and designed promotional materials and company portfolio documents.

Branding Style Guide Marketing Collateral Figma Photoshop

UX Designer

Gully Cricket

Nov 2021 - Jan 2025 (3 years 2 months)

Established an efficient design process and utilized user research to make user-centric decisions. Created comprehensive wireframes and contributed to key projects including rebranding and design system.

UX Design User Research Wireframing Design Systems Figma User Flows

Product Designer

WriteSea

Jun 2023 - Dec 2023 (6 months)

Navigated complexities of multiple portals and gained expertise in B2B SaaS design. Conducted UX audits and facilitated design sprints with stakeholders.

B2B SaaS UX Audits Design Systems Figma Zeplin Stakeholder Management

Lead, Let's Catch Up

Lahore University of Management Sciences

Jul 2022 - Aug 2022 (1 month)

Conducted interviews with over 600 participants from diverse backgrounds in underprivileged areas of Pakistan.

Interviewing Communication Skills Leadership

Peer Ambassador for Social Support

Lahore University of Management Sciences

Sep 2020 - Dec 2020 (3 months)

Assisted first-year mentees in settling into campus life and provided support in community building and time management.

Mentorship Community Building Time Management

Education

Degrees, certifications, and relevant coursework

Erik Kennedy

Learn UI Design, UI Design

Completed the Learn UI Design course, a popular industry course used by teams at Google, Uber, and Meta.

Interaction Design Foundation

Designing for the 21st Century, User Experience Design

Completed the Designing for the 21st Century course by Don Norman, applying human-centered design principles to solve global problems.

Georgia Institute of Technology

Introduction to User Experience Design, User Experience Design

Completed an introductory course on User Experience Design, familiarizing with the design process cycle.

Harvard University

Entrepreneurship in Emerging Economies, Entrepreneurship

Completed the Entrepreneurship in Emerging Economies course on edX, learning about challenges in entrepreneurship in emerging economies.

Google

Fundamentals of Digital Marketing, Digital Marketing

Completed the Fundamentals of Digital Marketing course, learning tools and principles of digital marketing, including running campaigns and ads on social media.

DataCamp

Intermediate SQL Queries, SQL

Completed the Intermediate SQL Queries course, practicing SQL queries with real-world data and learning advanced filtering and aggregation techniques.