
Fida Hussain
@fidahussain1
I design complex web and mobile products, from property operations to loyalty wallets and fintech flows.
What I'm looking for
At CodingCops, I lead end-to-end UX for a multi-role property management system, designing scalable dashboards, task workflows, and role-based access for owners, tenants, and vendors.
I turn FRDs and PRDs into intuitive user flows, information architecture, and atomic design systems that support high-density operational work across finance, maintenance, tasks, and community.
Across MERIT, WolfBet, TGA, Gully Cricket, and WriteSea, I’ve designed loyalty-wallet journeys, deposit and withdrawal flows, public-service portals, design systems, and B2B SaaS experiences. My work includes user research, UX audits, wireframes, high-fidelity interfaces, prototyping, and developer handoff.
I also contribute to Pakistan’s UX community by organizing meetups and creating spaces for designers and industry experts to discuss design trends and challenges.
Experience
Work history, roles, and key accomplishments
Product Designer
CodingCops
Oct 2025 - Present (11 months)
Led end-to-end UX for a multi-role property management system, designing scalable dashboards and role-based access models. Defined information architecture and an atomic design system to support complex operational flows.
Moderator & Volunteer
UX Design in Pakistan (UXDP) community
Mar 2023 - Present (3 years 6 months)
Planned and organized community meetups for design enthusiasts to discuss trends and challenges.
Product Designer
Merit Innovations
Aug 2025 - Oct 2025 (2 months)
Led product discovery for a multi-asset loyalty wallet, defining user stories, journeys, and flows. Scoped key features and structured information architecture and payment rules.
Senior Product Designer
WolfBet
Feb 2025 - Aug 2025 (6 months)
Designed wallet-style deposit and withdrawal flows, applying fintech UX best practices. Created a modern design language with engaging microinteractions and structured user journeys.
Senior Product Designer
Transport General Authority (TGA)
Feb 2025 - Mar 2025 (1 month)
Enhanced information categorization and user flows for the TGA beneficiary dashboard. Designed layouts and high-fidelity designs for the TGA web portal.
Design Consultant
Fast Nexa
Aug 2024 - Feb 2025 (6 months)
Developed comprehensive style guides for consistent branding. Collaborated with marketing teams and designed promotional materials and company portfolio documents.
UX Designer
Gully Cricket
Nov 2021 - Jan 2025 (3 years 2 months)
Established an efficient design process and utilized user research to make user-centric decisions. Created comprehensive wireframes and contributed to key projects including rebranding and design system.
Product Designer
WriteSea
Jun 2023 - Dec 2023 (6 months)
Navigated complexities of multiple portals and gained expertise in B2B SaaS design. Conducted UX audits and facilitated design sprints with stakeholders.
Lead, Let's Catch Up
Lahore University of Management Sciences
Jul 2022 - Aug 2022 (1 month)
Conducted interviews with over 600 participants from diverse backgrounds in underprivileged areas of Pakistan.
Peer Ambassador for Social Support
Lahore University of Management Sciences
Sep 2020 - Dec 2020 (3 months)
Assisted first-year mentees in settling into campus life and provided support in community building and time management.
Education
Degrees, certifications, and relevant coursework
Erik Kennedy
Learn UI Design, UI Design
Completed the Learn UI Design course, a popular industry course used by teams at Google, Uber, and Meta.
Interaction Design Foundation
Designing for the 21st Century, User Experience Design
Completed the Designing for the 21st Century course by Don Norman, applying human-centered design principles to solve global problems.
Georgia Institute of Technology
Introduction to User Experience Design, User Experience Design
Completed an introductory course on User Experience Design, familiarizing with the design process cycle.
Harvard University
Entrepreneurship in Emerging Economies, Entrepreneurship
Completed the Entrepreneurship in Emerging Economies course on edX, learning about challenges in entrepreneurship in emerging economies.
Fundamentals of Digital Marketing, Digital Marketing
Completed the Fundamentals of Digital Marketing course, learning tools and principles of digital marketing, including running campaigns and ads on social media.
DataCamp
Intermediate SQL Queries, SQL
Completed the Intermediate SQL Queries course, practicing SQL queries with real-world data and learning advanced filtering and aggregation techniques.
Lahore University of Management Sciences
Bachelor of Science, Computer Science
2018 - 2022
Bachelor of Science in Computer Science from Lahore University of Management Sciences, completed in 2022.
Availability
Location
Authorized to work in
Website
ranafida.comSalary expectations
Job categories
Skills
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