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Aesthetic Design User

@aestheticdesignuser

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Creative UX/UI designer focused on user-centric design solutions.

Pakistan

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What I'm looking for

I am looking for a role that fosters creativity and collaboration, where I can contribute to innovative design solutions and grow professionally.

As a Senior UX/UI Designer with extensive experience in creating user-centric designs, I have successfully led end-to-end design projects that exceed client expectations. My journey in design has allowed me to collaborate with cross-functional teams, translating complex business objectives into intuitive and engaging user experiences. I thrive on conducting user research and usability testing, ensuring that my designs are data-informed and aligned with user needs.

Throughout my career, I have delivered comprehensive UX solutions for various applications, including fintech and e-commerce. My expertise in wireframing, prototyping, and visual design has enabled me to create seamless interfaces that enhance user satisfaction. I am passionate about staying abreast of industry trends and continuously iterating on designs based on user feedback, ensuring that my work remains relevant and impactful.

I believe in the power of collaboration and communication, working closely with developers and stakeholders to ensure design consistency and quality. My goal is to create designs that not only meet business objectives but also provide delightful experiences for users.

Experience

Work history, roles, and key accomplishments

Senior UX/UI Designer

Surkush

Nov 2023 - Mar 2024 (4 months)

Led end-to-end UX/UI design projects, delivering innovative user experiences that exceeded client expectations. Collaborated with cross-functional teams to translate business objectives into user-centric design strategies.

UX UI Design User Research Usability Testing Prototyping Figma Wireframing Interaction Design Graphic Design

UX/UI Designer

Vidro

Dec 2023 - Jan 2024 (1 month)

Improved app usability and performance by analyzing user feedback and defining redesign objectives. Developed wireframes and interactive prototypes to visualize and test solutions.

Usability Wireframing Prototyping Figma Adobe XD

UX/UI Designer

Jamun

Jan 2021 - Oct 2023 (2 years 9 months)

Delivered comprehensive UX solutions for fintech applications, from concept to final handoff. Conducted competitor analysis, usability testing, and research synthesis to inform design.

UX Fintech Competitor Analysis Usability Testing App Design Visual Design

Freelance UX/UI Designer

Thinseed

Sep 2021 - Feb 2022 (5 months)

Understood product specifications and user psychology, creating personas and conducting usability testing to develop data-driven design solutions. Redesigned website UI/UX to align with user needs and modern design trends.

Product Specification User Psychology Personas Usability Testing Data Design

Lead UI Designer

Empire Holding B.V

Dec 2019 - Jan 2021 (1 year 1 month)

Planned and implemented new designs, gathering and evaluating user requirements in collaboration with product managers and engineers. Designed intuitive prototypes and optimized interfaces based on user research.

UI Design Prototyping User Research Client Communication

UX/UI Designer

Next Generation Circle

Jan 2017 - Dec 2019 (2 years 11 months)

Illustrated design ideas using storyboards, process flows, and sitemaps, and developed UI mockups and prototypes. Identified and troubleshooted UX problems, conducting layout adjustments based on user feedback.

Storyboarding Prototyping Layout IOS App Integration

Graphic Designer

Cybertron

May 2016 - Dec 2016 (7 months)

Conceptualized and created intuitive, engaging, and brand-consistent web experiences. Prepared work by gathering information and materials, illustrating concepts through rough layouts.

Graphic Design Layout Design Print Coordination Material Gathering Brand Consistency