I am seeking a remote role focused on AI Evaluation, Data Annotation, and Video/Text Review. I am highly detail-oriented and looking to help AI companies improve their model accuracy through high-quality data labeling, prompt testing, and response evaluation.
Looking for a job
Fernando Chinarelli
@fernandochinarelli
AI / Data engineering / CRM / Marketing / BI
BrazilWhat I'm looking for
Professional with over 20 years of experience in CRM, BI, sales acceleration, and digital marketing, with a solid track record in the financial and retail sectors.
Expert in building data infrastructures, automating business processes, and leading multidisciplinary teams. Strategic expertise in lead generation, data analytics, and brand positioning—connecting technology, data, and business to drive results.
I am now channeling this background into Artificial Intelligence, with a focus on AI Training, Prompt Engineering, and Quality Assurance
Experience
Work history, roles, and key accomplishments
FR
Current
AI Training & Language Consultant
Freelance
Aug 2026 - Present (2 months)
Conducted AI chatbot evaluation, user testing, fact-checking, and text-to-speech linguistic reviews. Performed quality assurance, localization, and platform data validation.
EI
Head of Marketing & Sales Enablement
Ethimos Investimentos
Jan 2022 - Jan 2026 (4 years)
Led a multidisciplinary team in restructuring CRM, Inside Sales, and Marketing functions during migration to BTG Pactual. Built a custom CRM, shifted to partnership-led marketing generating 2,000+ qualified leads, and managed budget governance and brand repositioning.
EI
Head of BI / CRM
Ethimos Investimentos
Jan 2020 - Jan 2022 (2 years)
Built the company's BI infrastructure from the ground up, delivering Power BI dashboards covering advisor performance metrics. Developed a revenue forecasting model and owned CRM pipeline design, automations, and user management.
US
Senior Business Intelligence Analyst
Unicred do Estado de SP
Jan 2019 - Jan 2020 (1 year)
Defined KPIs with the board of directors and turned available data into relevant information for decision making. Performed Power BI modeling and improved CRM based on member lifetime cycle analysis.
PR
Head of CRM
Propz
Jan 2018 - Jan 2019 (1 year)
Led the CRM and data-driven personalization team for a retail-focused Big Data and Machine Learning startup. Managed multidisciplinary teams to deliver growth hacking, marketing activation, and web development, and provided strategic consulting to clients.
PR
CRM Analyst
Propz
Jan 2017 - Jan 2018 (1 year)
Executed multichannel CRM campaigns, lifecycle communications, and audience segmentations. Analyzed campaign performance, implemented A/B testing, and collaborated with clients on communication strategies.
AB
UI Designer & Systems Analyst
Apek Brasil
Jan 2015 - Jan 2017 (2 years)
Managed Trackmall, a wayfinding product used in over 30 malls. Developed UI/UX enhancements, implemented new PHP functionalities and system integrations, and coordinated the dev team's tasks and priorities.
QU
PHP Developer and Systems Analyst
QuinStreet
Jan 2013 - Jan 2015 (2 years)
Developed and maintained websites using PHP and CodeIgniter, performed SEO audits and UX optimizations, and built responsive UIs with Bootstrap and jQuery. Managed system integration with a call center supplier and handled QA and process optimization.
SL
Independent Owner
Seltic Internet Ltda
Jan 2005 - Jan 2014 (9 years)
Worked as a web developer for various clients, creating templates, management platforms, and mobile web applications. Co-created Passeiweb.com, an educational platform that reached 30k+ daily visits.
Education
Degrees, certifications, and relevant coursework
FS
Faculdade de Tecnologia de Sorocaba
Graduation, Systems Analysis
2011 - 2014
Graduated in Systems Analysis from Faculdade de Tecnologia de Sorocaba from 2011 to 2014.
IB
IBM
The Data Science Method, Data Science
Certification in The Data Science Method.
LS
Lean Six Sigma
Yellow Belt, Lean Six Sigma
Certification in Yellow Belt em Lean Six-Sigma.
IB
IBM
Introduction to Data Science, Data Science
Certification in Introduction to Data Science.
MI
Microsoft
Analyzing & Visualizing Data with Power BI, Data Analysis
Certification in Analyzing & Visualizing Data with Power BI.
Availability
Looking for a job
Location
BrazilAuthorized to work in
Salary expectations
40k+ BRL
Social media
Job categories
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