ARAlex Yerko Cruz Romero
@alexyerkocruzromero
Graphic designer and performance-driven marketing strategist focused on brands.
BoliviaWhat I'm looking for
I am a graphic designer and junior media buyer with a hybrid skill set that blends brand identity development and performance-driven digital marketing. I specialize in building visual systems, packaging, and narrative positioning for origin-focused and emerging Bolivian companies.
My work includes full brand identity projects, packaging design, product photography, motion and audiovisual editing, and Meta Ads management with funnel design and lead generation. I have led nationwide communications, coordinated creative and production teams, and delivered analytics-driven reports to guide decisions.
I emphasize tone-of-voice development, storytelling, and creative optimization (A/B testing and format iteration) while managing suppliers, print coordination, and project workflows to ensure high-quality execution across channels.
Experience
Work history, roles, and key accomplishments
Graphic Designer
Coffeeforexport
Jul 2024 - Present (1 year 6 months)
Led full brand identity and packaging design for origin-focused coffee clients, produced social and event audiovisuals, and managed Meta Ads campaigns to increase reach and lead generation.
Media Strategy Lead
National Telehealth Program
May 2023 - Jan 2024 (8 months)
Designed and produced digital and audiovisual public health content, executed Meta Ads campaigns focused on reach and engagement, and delivered analytical reports to guide national communication decisions.
Marketing Coordinator
Labogen Laboratories
Feb 2021 - May 2022 (1 year 3 months)
Directed national marketing operations and videoproduction, developed packaging systems and coordinated production workflows with commercial teams and external vendors to support service promotion.
Graphic Designer Jr.
Quatro Marketing
Feb 2021 - May 2022 (1 year 3 months)
Produced large-format graphics, catalogs and digital layouts, provided visual direction and editing pipelines for social video content across diverse client projects.
Education
Degrees, certifications, and relevant coursework
Formation Institute Bolivian-German Private Domingo
Diploma, Graphic Design
Activities and societies: Packaging design, logo systems, visual storytelling, illustration, motion graphics, and audiovisual production.
Completed a two-year Graphic Design studies program focused on advertising and visual communication.
La Escuelita Bolivia
Certificate, Copywriting and Social Media
Activities and societies: Content strategy, editorial planning, social media campaign execution, and ad-ready asset creation.
Attended courses in copywriting, social media, and entertainment media to support digital marketing and content creation skills.
Tech stack
Software and tools used professionally
Availability
Location
BoliviaAuthorized to work in
Portfolio
behance.net/AlexCruzRomeroJob categories
Skills
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