Open to opportunities

Fernanda Chávez

@fernandachvez

Message

Assistant General Manager delivering KPI-driven growth through team leadership and exceptional member experiences.

Canada

Message

What I'm looking for

I’m looking for a leadership role where I can drive member retention and revenue through KPI-focused operations, strong coaching, and high standards for customer experience—while building a motivated team and culture.

I’m a strategic, results-driven Assistant General Manager with a solid background in fitness, sales, and team leadership. I manage teams, strengthen member retention, and drive KPI-driven performance through disciplined operations and coaching—so customers consistently feel supported and engaged.

Across Good Life Fitness and British Swim School, I’ve led recruitment, onboarding, scheduling, staff development, and performance management, while also supporting club financials like revenue growth and expense control. I also bring hands-on experience compiling and analyzing sales and financial reports, building marketing strategies, and improving daily execution to keep programs aligned with business goals.

Experience

Work history, roles, and key accomplishments

Current

Assistant General Manager

Current

Good Life Fitness

May 2024 - Present (2 years 2 months)

Manage the Fitness Advisor team and support membership sales to achieve performance targets. Help drive member onboarding, retention strategies, and club KPI results, including revenue and expense management.

Team Leadership Recruitment Onboarding Coaching Performance Management Membership Sales Sales Tools Member Retention Customer Onboarding Club Financials Revenue Growth Expense Management KPI Management

Aquatic Assistant Manager

British Swim School

Apr 2023 - Mar 2024 (11 months)

Managed an aquatics team by coordinating scheduling, onboarding, and training while ensuring daily operations and class programming met business KPIs. Supported recruitment, performance evaluations, and developed marketing strategies to grow community participation.

Team Management Scheduling Onboarding Training Feedback Class Programming KPIs Aquatic Operations Recruitment Performance Evaluation Marketing Strategy

Assistant Operations Manager

Mario’s Gelati Ltd.

Jan 2023 - Apr 2023 (3 months)

Delivered guest and vendor service while maintaining professional relationships with business partners. Compiled and analyzed sales, inventory, and financial reports and directed daily operations across warehouse and retail activities.

Customer Service Vendor Management Sales Reporting Financial Reporting Operational Management Staff Scheduling Corporate Trainer

Swimming Instructor

British Swim School

Nov 2022 - Apr 2023 (5 months)

Instructed semi-private swimming classes for children and adults, creating tailored training plans based on member assessments. Collaborated with coaching staff to support member engagement, growth, performance, and coaching quality.

Swim Instruction Member Assessment Personalized Training Plans Member Engagement Program Delivery Performance Support Coaching Quality

Fitness Coach

F45 Training

Sep 2022 - Jan 2023 (4 months)

Instructed fitness group classes and educated members on exercise variations, progressions, and corrections to support goals. Participated in sales and client acquisition/retention activities, including social media content and studio fitness challenges.