Ferdi Pranoto
@ferdipranoto
Senior Operations & Finance leader scaling hospitality, finance systems, and teams for growth.
What I'm looking for
I’m a results-driven Senior Operations & Finance executive with 20+ years of international and domestic experience, focused on driving growth across hospitality, F&B, pet care, and IT. I combine sharp financial forecasting with technological integration to deliver premium, customer-centric service.
As a General Manager for a high-end luxury villa in Bali, I run end-to-end guest lifecycles and staff performance, and I’ve maintained a 9-year consecutive Airbnb Superhost standard through hyper-personalized guest services and flawless hospitality execution. I also oversee operational budgeting, financial reporting, and yield management to optimize occupancy and maximize profitability for stakeholders.
In parallel, I’ve led operations for a boutique restaurant and café concept by optimizing food & beverage supply chains, controlling inventory metrics, and managing overhead costs to drive net profitability. I introduced menu innovations and service efficiency protocols, and I provide KPI-driven operational and financial analysis to guide expansion decisions with ownership and stakeholders.
Earlier, I co-founded and scaled Bali’s luxury dog hotel and daycare, capturing the expatriate and premium traveler demographic while enforcing strict health, safety, and hygiene frameworks to achieve a zero-incident operating record over six years. I’m equally confident in finance leadership—building capital expenditure budgets, depreciation matrices, and conducting variance analysis—backed by an operations mindset rooted in accountability, continuous improvement, and team development.
Experience
Work history, roles, and key accomplishments
General Manager
Good Story Villa
Dec 2016 - Present (9 years 7 months)
Led end-to-end operations for a high-end luxury villa, managing guest lifecycles and staff performance. Maintained consecutive Airbnb Superhost status and oversaw financial reporting, operational budgeting, and yield management to optimize occupancy and profitability.
General Manager
The Basket
May 2024 - May 2026 (2 years)
Managed overall business and daily operations for a boutique restaurant and café concept. Optimized food & beverage supply chains, controlled inventory and overhead costs, and provided KPI-driven operational and financial analysis to ownership and stakeholders.
Co-Founder & General Manager
Sit & Stay
Dec 2015 - Dec 2021 (6 years)
Co-founded and scaled a luxury dog hotel and daycare facility, driving operations across boarding, daycare, and grooming. Implemented health, safety, and hygiene frameworks and managed a multicultural team culture with a focus on retention and service quality.
Co-Founder & Finance Manager
Smarthings
Jul 2011 - Jun 2014 (2 years 11 months)
Managed corporate financial modeling and capital expenditure budgeting, including depreciation matrices and workforce resource planning. Produced monthly financial statements and conducted variance analysis to align actual expenditures with corporate targets.
Senior Account Manager
T.W. Lord & Associates
Jul 2003 - Jul 2013 (10 years)
Managed a portfolio of high-value key accounts by developing retention and growth strategies to sustain profitability. Performed executive reporting and led a database transition using advanced SQL data manipulation to reduce reporting runtimes, and advised clients on insurance portfolio risk mitigation policies.
Insurance Advisor & Presenter
NAFSA
Jan 2008 - Jan 2010 (2 years)
Worked as an international insurance advisor, instructor, and presenter for NAFSA.
Vice President
Indonesian Student Association (GSU)
Jan 2001 - Jan 2003 (2 years)
Served as Vice President of the Indonesian Student Association (GSU) in Atlanta.
President
POS Production
Jan 2007 - Present (19 years 6 months)
Served as President of a non-profit production house, POS Production, in Atlanta.
Education
Degrees, certifications, and relevant coursework
Georgia State University
Bachelor of Business Administration, Computer Information Systems
Earned a Bachelor of Business Administration with a concentration in Computer Information Systems in May 2003.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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