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Felipe Marcassa

@felipemarcassa

Corporate Marketing Coordinator at Macfor, building AI tools for brand visibility and leading demand generation across B2B technology.

Brazil

Message

At Macfor, I lead corporate marketing and a team of six, covering brand positioning, demand generation and institutional communication. I contributed to the go-to-market for a new business segment and built its B2B landing page through vibe coding.

At Rox Partner, I led marketing strategy across channels, restructured CRM and automation in RD Station, and ran cloud partner campaigns and events. Marketing helped open the door to enterprise clients with R$1M+ contracts; I also led the company's ISG Provider Lens submissions, where it was named market leader in Brazil in two editions.

Experience

Work history, roles, and key accomplishments

Current

Corporate Marketing Coordinator

Current

Macfor

Nov 2025 - Present (11 months)

Lead corporate marketing and a team of 6, owning brand positioning, demand generation and institutional communication. Track GA4 and funnel KPIs, contribute to ABM strategy, and build internal AI tools.

GA4 Funnel Metrics ABM AI Tools Marketing Automation Team Leadership B2B Marketing Content Marketing Social Media PR

Marketing Coordinator

Rox Partner

Jun 2023 - Nov 2025 (2 years 5 months)

Positioned the company to win larger accounts, led marketing strategy across all channels, restructured CRM and marketing automation, managed co-marketing with major cloud providers, and led a team of 4.

Demand Generation Marketing Strategy CRM Marketing Automation RD Station Lead Scoring SEO Paid Media Google Ads LinkedIn Ads Co Marketing AWS Azure Google Cloud Platform Event Marketing Team Leadership GA4 OKRs

Marketing Analyst

Rox Partner

Feb 2022 - Jun 2023 (1 year 4 months)

Built a technical inbound content strategy that generated first organic sales meetings, structured CRM and lead capture, planned and ran B2B events, and replaced external agency with in-house creative structure.

Inbound Marketing Content Strategy CRM Lead Capture RD Station B2B Events Budget Management Creative Direction Cost Analysis

Junior Marketing Analyst

Rox Partner

May 2021 - Feb 2022 (9 months)

Structured internal communications and employee engagement, with email marketing metrics analysis.

Internal Communications Email Marketing Metrics Analysis

Junior Marketing Assistant

Rox Partner

Mar 2021 - May 2021 (2 months)

Created RoxCast, a public live talk show simulcast on YouTube and Twitch, and served as main point of contact with the communications agency.

Content Creation Live Streaming YouTube Twitch Brand Analysis Agency Management

Education

Degrees, certifications, and relevant coursework

Ibmec

MBA, Marketing Management

2023 - 2024

MBA in Marketing Management completed in-person.

George C. Marshall High School

High School Exchange Program, High School Exchange Program

2016 - 2016

High School Exchange Program completed in Falls Church, VA, USA.

Google Skillshop

Fundamentals of Digital Marketing, Digital Marketing

Fundamentals of Digital Marketing course completed.

Geórgia Villas Bôas

Emotional Intelligence and Self-Management, Emotional Intelligence and Self-Management

Emotional Intelligence and Self-Management course completed.

VMEdu

Scrum Fundamentals, Scrum

Scrum Fundamentals course completed.

Universidade de São Paulo

Digital Marketing, Digital Marketing

Digital Marketing course completed.

Universidade Salvador (UNIFACS)

Bachelor's, Communication and Marketing

2017 - 2020

Bachelor's in Communication and Marketing. Awarded best thesis of the class (1st place, Voltz Award for Communication and Marketing), with a full marketing plan and a quantitative survey of 388 respondents.